Role Purpose

The Chief Commercial Officer (CCO) is responsible for driving the overall commercial strategy and growth of the business. The role oversees sales, marketing, product development, distribution, and customer experience to ensure revenue growth, market share expansion, and long-term profitability.

The CCO owns the customer interface and ensures all commercial functions are aligned to achieve strategic business objectives.

Key Responsibilities

Commercial Strategy & Leadership

• Develop and execute commercial strategy aligned with corporate objectives
  

• Lead short- and long-term business planning
  

• Collaborate with CEO and executive team on strategy and transformation
  

• Identify new market opportunities (e.g., 5G, IoT, cloud, underserved segments)
  

Sales & Revenue Management

• Lead and optimize sales across consumer, enterprise, and wholesale
  

• Set KPIs, incentives, and performance frameworks
  

• Manage direct, indirect, and digital sales channels
  

• Drive acquisition, retention, and upsell strategies
  

Marketing & Brand

• Lead brand positioning and marketing strategy
  

• Oversee campaigns, digital marketing, PR, and sponsorships
  

• Use market insights to inform pricing and product strategies
  

• Align marketing, sales, and product teams
  

Product & Service Management

• Oversee product development and lifecycle management
  

• Drive innovation across telecom offerings (mobile, broadband, enterprise solutions)
  

• Monitor product performance and profitability
  

Customer Experience

• Improve customer journey, satisfaction, and loyalty
  

• Oversee contact centres, retail, and digital platforms
  

• Track and improve NPS / CSAT metrics
  

Partnerships & Business Development

• Manage partnerships with vendors and technology providers
  

• Drive new business opportunities (MVNO, B2B, joint ventures)
  

• Represent company in industry and regulatory forums
  

Financial & Operational Management

• Manage commercial budgets, forecasts, and P&L
  

• Analyze performance and report to CEO/Board
  

• Drive cost efficiency without impacting growth
  

Team Leadership

• Lead and develop high-performing commercial teams
  

• Build a performance-driven, customer-centric culture
  

• Drive talent development and succession planning
  

Key Performance Indicators

Financial

• Revenue growth
  

• EBITDA and margin improvement
  

• Market share growth
  

Customer

• Customer acquisition and growth
  

• Revenue-generating customer growth
  

• Customer satisfaction (NPS)
  

People

• Talent development and performance management
  

• Employee engagement and satisfaction
  

Reporting Line

• Reports to: Chief Executive Officer
  

• Matrix reporting to: Group Chief Commercial Officer
  

Requirements

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field
  

• MBA or equivalent (preferred)
  

Experience

• 15+ years in commercial leadership roles
  

• Minimum 5 years at executive level
  

• Telecoms or technology sector experience
  

• Proven revenue growth and market share delivery
  

• Experience managing large P&Ls
  

Knowledge

• Telecom products and network technologies
  

• Industry trends (5G, fiber, OTT, digital transformation)
  

• Regulatory landscape
  

• African business environment (preferred)
  

Skills & Competencies

• Strategic thinking and planning
  

• Strong commercial and financial acumen
  

• Leadership and team management
  

• Stakeholder management
  

• Negotiation and relationship building
  

• Results-driven mindset
  

• Ability to manage complexity
  

Additional Requirements

• English required
  

• Portuguese advantageous
  

Benefits

• Fast-growing pan-African telecom operator with millions of subscribers and active expansion across markets like DRC and Angola
  

• Employees are part of major network rollouts and market growth phases