Chief Financial Operating Officer (D2C)
Posted Updated
Our client is a fast growing startup specializing in direct-to-consumer sales through rent-to-own and e-commerce channels, with a focus on electrical home appliances. This role requires to assess, set up and lead the Finance, HR, and operational strategies, ensuring sustainable growth and excellence in execution. The CFOO will be a key member of the executive team, responsible for driving the financial health, operational efficiency, and human capital management of our business. This role requires a visionary leader who can balance strategic planning with hands-on execution, ensuring scalable operations.
1. Financial Planning and Execution
- Develop
and implement financial strategies to support business growth,
profitability, and cost optimization.
- Oversee
budgeting, forecasting, and financial modelling to ensure sound
decision-making.
- Manage
relationships with outsourced financial service providers, ensuring timely
and accurate reporting, compliance, and audits.
- Identify
and mitigate financial risks, implementing robust internal controls and
governance frameworks.
- Drive
capital allocation decisions to support key business initiatives,
including working capital and investment management.
2. Operational Excellence
- Lead
and optimize the end-to-end operational processes, including supply chain,
inventory management, and customer fulfilment, ensuring efficiency and
scalability.
- Partner
with internal and external stakeholders to establish SOPs for logistics,
procurement, and quality control.
- Utilize
data and technology to improve operational visibility, efficiency, and
customer experience.
- Champion
process improvement initiatives, embracing automation and innovation to
streamline operations.
3. Human Resources Leadership
- Develop
and execute HR strategies aligned with the company’s goals, focusing on
talent acquisition, employee engagement, and retention.
- Oversee
and coordinate with outsourced HR service providers for payroll,
compliance, and other operational HR needs.
- Foster
a high-performance culture by implementing training and development
programs and creating an inclusive workplace.
- Ensure
compliance with labor laws and HR best practices while shaping a
progressive HR policy framework.
4. Strategic Leadership
- Collaborate
with the CEO and business leaders to align financial, operational, and HR
strategies with the overall business vision.
- Monitor
industry trends and competitor activities to inform strategic decisions.
- Provide
actionable insights and recommendations to the board and executive team to
drive performance and scalability.
- Lead
cross-functional initiatives to achieve long-term business goals, ensuring
alignment and collaboration across departments.
Requirements
- Bachelor’s
degree in Finance, Accounting, Economics, or a related field; professional
qualification (e.g. CFA, CPA, ACCA, MBA) would be a plus.
- Minimum 5-7
years of experience in finance, operations, or related fields.
- Strong
understanding of financial modelling, risk management, and cash flow
optimization in a direct-to-consumer business model.
- Proven track
record in financial planning, cost management, and operational efficiency.
- Familiarity with technology
and tools for financial, HR, and operational management.
- Strong
leadership and communication skills, with the ability to work closely with
cross-functional teams and senior management.
- Ideally in a
leadership role within a startup, e-commerce, or consumer goods
environment.
- Risk-taker,
go-getter mentality
Benefits
- Employee Shares Option Schemes