Chief Manager - B2C Sales - Certification Sales

About Jaro Education:

Jaro Education is a leading EdTech and executive education company in India, offering online management, technology, and professional certification programs in collaboration with reputed universities, business schools, and academic institutions in India and internationally.

The company focuses on helping working professionals enhance their skills and career prospects through industry-relevant higher education, executive learning, and certification programs.

Role Overview:

Jaro Education is looking for an experienced Chief Manager - B2C Sales to lead certification sales, drive revenue growth, and manage high-performing sales teams.

The role involves developing sales strategies, improving lead conversion, strengthening customer engagement, and achieving business targets for professional certification and executive education programs.

The ideal candidate will have strong experience in B2C sales, education sales, team leadership, and revenue management, preferably within the EdTech or professional learning industry.

Key Responsibilities:

Sales Strategy and Revenue Growth:

- Develop and implement sales strategies to achieve revenue and enrolment targets for certification programs.

- Drive monthly, quarterly, and annual sales performance in line with business objectives.

- Monitor sales pipelines, conversion rates, and revenue metrics to identify growth opportunities.

- Implement initiatives to improve lead conversion, sales productivity, and revenue realization.

- Identify opportunities to expand sales across customer segments and program categories.

Team Leadership and Management:

- Lead, mentor, and manage sales managers, team leaders, and B2C sales professionals.

- Set individual and team sales targets and establish performance expectations.

- Conduct regular sales reviews, performance evaluations, and coaching sessions.

- Build a performance-driven culture focused on accountability, customer engagement, and target achievement.

- Identify training requirements and improve team capabilities in consultative selling and objection handling.

B2C Certification Sales:

- Oversee the sales process for professional certification, executive education, and upskilling programs.

- Ensure effective lead qualification, prospect engagement, follow-ups, and enrolment closures.

- Guide the team in understanding learner requirements and recommending suitable programs.

- Monitor customer interactions and ensure accurate communication of program details, eligibility, fees, and outcomes.

- Improve conversion through structured counselling, needs analysis, and follow-up strategies.

Performance Monitoring and Reporting:

- Track sales KPIs, enrolments, revenue generation, lead conversion, and team productivity.

- Analyse performance trends and implement corrective actions where required.

- Prepare sales forecasts, business reports, and performance dashboards for senior management.

- Ensure adherence to sales processes and organizational policies.

Cross-Functional Collaboration:

- Coordinate with marketing teams to improve lead quality and campaign effectiveness.

- Work with academic and program teams to stay updated on course offerings and program requirements.

- Collaborate with operations and customer support teams to improve the learner experience.

- Share market feedback and customer insights to support business planning and program growth.

Reports To:

- Associate Director

Required Qualifications:

- Bachelor's degree in Business Administration, Marketing, Management, or a related discipline.

- MBA or postgraduate qualification preferred.

- 8 - 10 years of experience in B2C sales, education sales, certification sales, or business development.

- Demonstrated experience in achieving revenue targets and managing sales teams.

- Experience in sales performance management, lead conversion, and customer relationship management.

Required Skills:

- B2C sales strategy and execution

- Certification and education sales

- Revenue generation and target achievement

- Sales team leadership and coaching

- Lead management and conversion optimization

- Sales forecasting and performance analytics

- Customer engagement and consultative selling

- Objection handling and negotiation

- Cross-functional stakeholder management

Preferred Experience:

- EdTech, higher education, executive education, professional certification, or online learning.

- Selling certification or upskilling programs to working professionals.

- Managing large, target-driven inside-sales or counselling teams.

Key Performance Indicators (KPIs):

- Revenue and sales target achievement

- Certification program enrolments

- Lead-to-enrolment conversion rate

- Average revenue per enrolment

- Team productivity and target attainment

- Sales pipeline performance and forecast accuracy

- Customer satisfaction and enrolment experience

Ideal Candidate:

- A commercially driven sales leader with strong B2C education-sales experience, a proven record of revenue generation, and the ability to lead and develop high-performing sales teams in a target-oriented environment