Chief Manager - Sales

Job Description:

Jaro Education is seeking an experienced and results-oriented Chief Manager - Sales to lead branch-level sales operations, drive revenue growth, and manage a large sales team.

The role requires a strong sales leader with experience in target achievement, team management, performance monitoring, business expansion, and operational excellence.

Reporting to the Associate Director, the selected candidate will oversee a team of approximately 50 - 60 employees, including Deputy Branch Managers, Assistant Managers, Managers, and Team Leaders.

The individual will be responsible for developing sales strategies, strengthening team productivity, maintaining customer relationships, and ensuring the achievement of branch revenue objectives.

Key Responsibilities:

1. Sales Strategy and Revenue Growth:

- Develop and execute sales strategies aligned with organizational objectives and branch revenue targets.

- Drive revenue generation through the sale of online management, technology, executive education, and professional upskilling programs.

- Establish sales plans, monitor progress against targets, and implement corrective actions to address performance gaps.

- Identify opportunities to improve lead conversion, sales productivity, and overall revenue performance.

- Evaluate sales trends, customer demand, and market opportunities to strengthen business performance.

- Ensure consistent achievement of monthly, quarterly, and annual sales targets.

2. Team Leadership and Management:

- Lead and manage a team of approximately 50 - 60 employees across multiple sales levels.

- Oversee Deputy Branch Managers, Assistant Managers, Managers, and Team Leaders to ensure alignment with branch objectives.

- Set clear performance expectations, individual targets, and team-level goals.

- Conduct regular sales reviews, team meetings, and performance discussions.

- Coach and mentor team leaders and managers to improve sales effectiveness, productivity, and leadership capabilities.

- Identify training needs and facilitate continuous learning and development.

- Build a high-performance culture focused on accountability, collaboration, customer engagement, and target achievement.

3. Branch Operations and Process Management:

- Oversee daily branch sales operations and ensure adherence to established processes and organizational policies.

- Ensure effective allocation of leads, sales resources, and team responsibilities.

- Monitor operational efficiency, sales processes, and workflow execution.

- Identify process bottlenecks and implement improvements to enhance team productivity.

- Coordinate with relevant internal departments to ensure smooth branch functioning.

- Maintain discipline, operational consistency, and compliance with company procedures.

4. Performance Monitoring and Development:

- Define, monitor, and review key performance indicators for individual employees, teams, and the branch.

- Track sales activities, lead conversion, follow-ups, revenue generation, and target achievement.

- Conduct periodic performance evaluations and identify areas requiring improvement.

- Develop performance improvement plans where necessary.

- Recognize high performers and implement initiatives to improve employee motivation and engagement.

- Use sales data and performance reports to make informed management decisions.

5. Client Relationship Management and Business Expansion:

- Build and maintain strong relationships with prospective customers, existing clients, and relevant business partners.

- Ensure the team provides accurate program information and professional support throughout the sales process.

- Monitor customer inquiries, concerns, and complaints to ensure timely resolution.

- Identify opportunities to expand business within existing markets and explore new customer segments.

- Strengthen customer engagement and support improved conversion, satisfaction, and referral opportunities.

- Work with internal stakeholders to align sales activities with program offerings and customer needs.

6. Sales Reporting and Business Analysis:

- Prepare and present regular reports on revenue, target achievement, lead conversion, sales pipeline, and team performance.

- Analyse branch-level sales data to identify performance trends, risks, and growth opportunities.

- Provide actionable insights and recommendations to the Associate Director and senior management.

- Maintain visibility into sales forecasts and expected revenue performance.

- Track the effectiveness of sales strategies and implement changes based on business outcomes.

7. Cross-Functional Collaboration:

- Coordinate with Marketing to improve lead quality, campaign effectiveness, and sales conversion.

- Work with Finance on revenue reporting, sales-related financial processes, and budget monitoring.

- Collaborate with HR on recruitment requirements, team development, employee performance, and retention.

- Maintain clear communication between branch teams, functional departments, and senior leadership.

- Support the implementation of organizational initiatives and business priorities.

Required Qualifications:

- Bachelor's degree in Business Administration, Marketing, Management, or a related discipline.

- MBA or postgraduate qualification in management, sales, or marketing preferred.

- 8 - 12 years of relevant experience in sales, business development, revenue generation, or sales operations.

- Demonstrated experience managing large sales teams, preferably 50 or more employees.

- Proven track record of achieving and exceeding sales and revenue targets.

- Experience managing managers, team leaders, and multi-level sales teams.

- Strong understanding of sales performance management, lead conversion, and revenue forecasting.

Required Skills:

- Sales strategy and revenue management

- Large-team leadership and people management

- Sales operations and branch performance management

- Target setting and KPI monitoring

- Business development and market expansion

- Sales forecasting and data-driven decision-making

- Customer relationship management

- Coaching, mentoring, and performance improvement

- Cross-functional coordination

- Communication, negotiation, and problem-solving

- Planning, execution, and operational efficiency

Key Performance Indicators (KPIs):

- Achievement of monthly, quarterly, and annual revenue targets

- Branch-level sales growth and overall business performance

- Team productivity and individual target achievement

- Lead-to-enrolment conversion rates

- Sales pipeline performance and forecast accuracy

- Employee productivity, development, and retention

- Customer satisfaction and complaint resolution

- Operational efficiency and adherence to sales processes

Ideal Candidate Profile:

- The ideal candidate will be a commercially driven sales leader with substantial experience in managing large teams, driving revenue, and overseeing sales operations.

- The candidate should be comfortable managing multiple levels of sales leadership, analysing performance metrics, coaching teams, and implementing strategies to achieve ambitious business goals.

- Experience in EdTech, higher education, online learning, executive education, professional training, or other target-driven B2C/B2B sales environments will be advantageous.

Why Join Jaro Education?:

- Work with an established organization in the executive education and upskilling sector.

- Contribute to the growth of online management and technology education programs.

- Lead a large sales team and influence branch-level business performance.

- Collaborate with reputed academic institutions and cross-functional business teams.

- Take ownership of revenue growth, sales strategy, and team development.