Chief Marketing & Communications Officer

Chief Marketing & Communications Officer
Association Office | Full Time, Salary | $200,000 - $225,000
We believe that great people build great communities.
The Chief Marketing & Communications Officer (CMCO) serves as a member of the Executive Leadership Team and strategic advisor to the President & CEO.
The CMCO leads brand strategy, marketing, communications, public relations, digital engagement, membership growth support, community storytelling, and reputation management across the Association. The CMCO also partners with executive leadership to drive revenue, promote community impact, and support fundraising across Youth Development, Healthy Living, and Social Responsibility. The CMCO is responsible for ensuring a consistent and compelling Association-wide brand presence while utilizing data, market intelligence, and audience insights to strengthen engagement, support growth, advance the YMCA mission throughout the Greater Philadelphia region, and strengthen the Association's position as a leading community-impact organization.
Some rewards for joining our team:

Free YMCA membership - access to all branches!
Flexible work schedule
Sweet discounts on child care and summer camp programs
Medical, Dental, Vision, Disability, and Life Insurances
Generous Paid Time Off + 7 paid holidays throughout the year
Planning for your future? Ask us how we do it at the Y- it's awesome!
Supplemental insurance benefits

What is needed for this job as our Chief Marketing & Communications Officer:

Excellent written, verbal, and presentation skills
Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field
Ten or more years of progressive leadership experience
Experience leading integrated marketing and communications functions
Demonstrated success in growth-oriented marketing strategies
Experience leveraging data, analytics, AI, and emerging technologies to inform marketing decisions, improve organizational performance, and enhance audience engagement

Key Leadership Responsibilities:

Serve as strategic advisor to the President & CEO on brand, reputation, market positioning, and communications
Lead enterprise brand strategy across all branches and programs
Build powerful public narratives that elevate the YMCA's community impact, thought leadership, and role as a trusted community partner
Establish and maintain enterprise-wide brand standards, messaging, visual identity, and member experience
Support membership growth, retention, program participation, and member engagement through integrated marketing initiatives
Lead public relations, media relations, stakeholder communications, crisis communications, and reputation management strategies across the Association
Direct Association-wide communications, including employee, donor, executive, and stakeholder communications
Lead digital marketing, website strategy, social media, CRM, audience engagement, and emerging technology initiatives to support organizational growth
Partner with organizational leaders to advance fundraising, sponsorship, community partnership, and revenue-generating initiatives through strategic marketing and communications
Recruit, develop, and lead a high-performing marketing and communications team
Serve as the steward of the Association's brand, reputation, and community voice across the Greater Philadelphia region

Operational Responsibilities:

Develop, implement, and track success of annual marketing and communications plans aligned with the Association's growth objectives and community impact goals
Manage the Association marketing budget
Oversee creative services, agency relationships, and brand standards
Oversee the development, production, and quality of Association-wide marketing materials across print, digital, and emerging communication channels, including program brochures, camp materials, advertising, promotional collateral, and branded communications
Support and coordinate branch marketing efforts
Establish and monitor key marketing performance indicators including brand awareness, audience engagement, campaign effectiveness, membership growth support, and return on marketing investment
Lead local implementation of YMCA of the USA marketing, branding, and communications initiatives

What you can expect:

A seat on the Executive Leadership Team helping shape the strategy and future of one of the largest YMCA associations in the country
A close partnership with the President & CEO and organizational leaders on brand, reputation, growth, and community impact
The opportunity to steward a nationally recognized brand while strengthening its relevance, visibility, and voice throughout Greater Philadelphia
A broad leadership portfolio spanning brand, growth, communications, digital strategy, public relations, technology, fundraising support, and reputation management
The opportunity to build powerful stories around the YMCA's impact while using data and technology to shape how we reach and engage our communities
Meaningful work connecting hundreds of thousands of people with programs, services, and opportunities that strengthen their communities

YMCA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to protected status.
After reading this, if you're thinking "this is me," we want to meet you!
Get the ball rolling with our quick, 3-minute online application.