Chief Marketing Officer
Position Summary
We are seeking an innovative, strategic, and results-driven Chief Marketing Officer (CMO) to lead our marketing efforts and drive brand growth. The CMO will be responsible for developing and executing comprehensive marketing strategies that align with our mission to empower businesses in Africa and the Caribbean. This role requires a strong blend of leadership, creativity, and analytical thinking to elevate the ACR Consulting brand and amplify our impact.
Key Responsibilities
Develop and implement a global marketing strategy that enhances ACR Consulting’s brand visibility and supports business growth in Africa and the Caribbean.
Lead, inspire, and manage the marketing team and external partners across digital, content, PR, and event marketing.
Drive client acquisition through targeted campaigns and lead generation strategies.
Oversee the creation and distribution of compelling content that communicates our value proposition, including thought leadership, white papers, webinars, and newsletters.
Leverage market research and analytics to identify trends, customer needs, and opportunities for innovation and competitive advantage.
Build and manage the company’s digital presence, including website, SEO/SEM, email marketing, and social media channels.
Collaborate with the business development and consulting teams to align marketing initiatives with sales goals.
Establish KPIs and monitor campaign performance, reporting on ROI and key marketing metrics to executive leadership.
Represent ACR Consulting at industry events, conferences, and speaking engagements to strengthen brand positioning.
Qualifications and Experience
Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
Minimum of 5-7 years of progressive marketing leadership experience, preferably in consulting, business development, or franchising sectors.
Proven track record of creating and executing successful marketing campaigns across diverse markets.
Experience working with businesses in Africa and/or the Caribbean is highly desirable.
Exceptional leadership, communication, and strategic thinking skills.
Strong digital marketing expertise, including analytics, SEO, content strategy, and CRM tools.
Ability to thrive in a fast-paced, entrepreneurial environment.
What We Offer
A unique opportunity to influence the growth trajectory of businesses across emerging markets.
A dynamic, supportive, and mission-driven work environment.
Competitive compensation package and performance incentives.
Opportunities for international travel and professional growth.