CHIEF MARKETING OFFICER (CMO) — iGaming

CHIEF MARKETING OFFICER (CMO) — iGaming | Dubai (UAE)

Arabic-speaking preferred | Salary up to AED 65,000/month + bonus

Ready to build the most talked-about iGaming brand in the region?

We’re hiring a Chief Marketing Officer for a top-tier, high-growth iGaming operator in Dubai, inspired by the pace, product obsession, and brand excellence you’d expect from a Flutter Entertainment-style business (think: multi-brand, performance-led, globally ambitious).

This is a rare seat at the table: you’ll own the full marketing engine end-to-end brand, acquisition, CRM, retention, partnerships, and growth — and scale a business that’s already moving fast.

The opportunity

You’ll lead a high-performing team and agency ecosystem to drive sustainable, compliant growth across the GCC and beyond. If you love blending creative brand-building with serious performance marketing, this is your playground.

What you’ll own

• Set and execute the marketing vision and growth strategy across all channels
• Lead performance marketing (paid social, search, affiliates, programmatic) with clear CAC/LTV discipline
• Build a world-class CRM + retention machine (segmentation, lifecycle, automation, VIP journeys)
• Own brand strategy, creative direction, and comms — from big campaigns to always-on content
• Drive partnerships & sponsorships that actually move the needle (not vanity deals)
• Build dashboards, forecasting, and reporting across the funnel (acquisition → activation → retention)
• Ensure marketing is fully aligned with compliance, licensing, and responsible gaming standards
• Recruit, mentor, and level-up a team of specialists (in-house + agencies)

What we’re looking for

• Proven senior marketing leadership in iGaming / online betting / gaming / high-regulated digital products
• Strong track record scaling multi-channel acquisition while improving retention and LTV
• Deep expertise in CRM, lifecycle marketing, and player segmentation
• Commercial mindset: you think in numbers, cohorts, and unit economics
• Confident leading creative and brand — you can make work that people feel
• Experience working with affiliate ecosystems and performance partnerships
• Arabic speaking preferred (GCC market understanding is a big plus)
• Dubai/UAE experience helpful, but not essential if you’ve operated in similar growth markets

Why this role is different

• Real ownership: you’re not “supporting” growth — you’re driving it
• Budget + backing: invest properly, test fast, scale what works
• High-impact seat: direct influence on product, brand, and commercial strategy
• Dubai base: one of the most exciting hubs for gaming, tech, and growth talent

Compensation

• Salary up to AED 65,000/month (depending on experience)

Performance bonus + benefits package added extra

Skills

Desired skills

• Performance marketing mastery: Paid Social, Search, Programmatic, ASO/SEO — with clear CAC/LTV thinking
• CRM & retention excellence: lifecycle design, segmentation, triggers, automation, reactivation, churn reduction
• iGaming growth toolkit: affiliate marketing, media buying, conversion optimisation, funnel experimentation
• Data-driven leadership: dashboards, cohort analysis, attribution basics, forecasting, KPI ownership
• Brand + creative direction: strong taste, clear briefs, campaign development, storytelling that converts
• Product & UX collaboration: ability to influence onboarding, promos, payments, and player journeys
• Commercial & stakeholder management: confident with budgets, board-level reporting, and cross-functional alignment
• Compliance-first mindset: responsible gaming, regulated-market marketing standards, risk-aware decision making
• Team building: hiring, mentoring, performance management across in-house + agencies
• Arabic language (preferred) and strong cultural understanding of GCC audiences