Chief Marketing Officer (CMO)

# Chief Marketing Officer (CMO) ## Company Overview *Not specified.* ## Job Summary The Chief Marketing Officer (CMO) will serve as a core **commercial growth engine** for leading and scaling a **unified marketing strategy** that integrates Brand, Digital, Performance, and Customer Experience. The role is responsible for enhancing overall profitability by strengthening **brand positioning**, optimizing **multi-channel customer acquisition and retention**, and maximizing **marketing ROI** to drive **sustainable revenue growth** across both online and offline touchpoints. ## Responsibilities - **Own the Marketing & Growth Agenda** - Develop and execute the overall marketing strategy aligned with the company's growth and revenue goals. - Translate business objectives into clear marketing priorities, investments, and measurable outcomes. - Build a balanced marketing engine encompassing **brand, performance, digital, CRM, content, social, and partnerships**. - Identify new growth opportunities across channels, customer segments, geographies, and categories. - Collaborate closely with the CEO and leadership team to shape the company's next phase of growth. - **Build the Brand** - Strengthen **brand positioning, proposition, and distinctive point of view**. - Develop a compelling **brand narrative** resonating with the core female consumer. - Lead **brand campaigns, content strategy, social media, and consumer communication**. - Ensure consistency of **brand identity and experience** across digital and offline touchpoints. - Enhance **brand awareness, consideration, preference, and customer loyalty**. - Balance **long-term brand equity** with **short-term commercial objectives**. - **Drive Performance & Digital Growth** - Own the **performance marketing strategy** across platforms including Meta, Google, and other relevant channels. - Establish a **rigorous framework** for evaluating marketing spends and incremental returns. - Improve the customer funnel: **traffic → engagement → conversion → repeat purchase → lifetime value**. - Optimize **customer acquisition costs** and **marketing efficiency**. - Experiment with new channels, audiences, creatives, formats, and strategies. - **Own Marketing Economics & ROI** - Manage the **marketing budget** and allocation across brand and performance initiatives. - Define clear **ROI/ROAS** and business-performance metrics for marketing investments. - Evaluate advertising effectiveness beyond vanity metrics. - Understand and leverage **CAC, LTV, AOV, conversion rates, and contribution margins**. - Build a **data-led decision-making framework** for marketing spend and expected returns. - Develop measurement systems to distinguish **incremental growth** from attributed growth. - **Customer & CRM** - Develop a deep understanding of **customer segments, cohorts, and purchase behavior**. - Implement strategies to increase **repeat purchases, customer lifetime value, and retention**. - Strengthen **CRM, lifecycle marketing, personalization, and remarketing** efforts. - Use customer insights to influence **product, assortment, pricing, and merchandising**. - **Digital Commerce** - Collaborate with e-commerce, SEO, and product teams to improve **online conversion and revenue**. - Identify opportunities across **website experience, merchandising, landing pages, search, discovery, and checkout**. - Develop strategies for **launches, collections, seasonal moments, and promotional calendars**. - Use data and experimentation to enhance the **digital customer journey**. - **Team & Agency Leadership** - Build and lead a **high-performing marketing organization** across various functions. - Set clear **goals, metrics, and accountability** for the marketing team. - Manage external **agencies and partners** effectively. - Create an **operating model** combining internal capabilities with external expertise. - Foster a **culture of experimentation, analytical rigor, and commercial ownership**. ## Qualifications - **Educational Qualifications:** Bachelor's degree in Marketing, Business Administration, or related fields; MBA from a top-tier institute preferred. - **Experience:** 12+ years of overall experience with significant leadership in consumer marketing. - Proven experience in **scaling D2C/digital-first consumer brands**. - Strong background in **brand marketing and performance marketing**. - Experience managing **large marketing budgets** with measurable business outcomes. - Prior experience in **female-oriented categories** such as fashion, beauty, personal care, jewelry, lifestyle, wellness, or related sectors. - Demonstrated ability to **connect marketing investments to revenue and profitability**. - Deep understanding of **unit economics, customer economics, CAC, LTV, AOV, and contribution margins**. - Experience working in **digital/e-commerce-driven businesses** balancing online and offline growth. ## Preferred Skills - Strong **consumer instincts** and understanding of **contemporary female consumers**. - Entrepreneurial, **hands-on**, with high ownership and bias for action. - Ability to operate effectively in a **fast-growing, entrepreneurial environment**. - Excellent **stakeholder management and communication skills**. - Ability to challenge conventional marketing wisdom based on data insights. - Experience in **building and defending business cases** for marketing investments. ## Experience - **Minimum of 10+ years** in consumer marketing leadership roles. - Proven track record in **scaling digital-first brands**. - Experience in **female-oriented consumer categories** is strongly preferred. - Demonstrated success in **driving revenue growth** through integrated marketing strategies. ## Environment - **Location:** Delhi, on-site at the company’s head office. - The role involves working in a **fast-paced, entrepreneurial environment** with cross-functional collaboration. - The position requires **leadership of internal teams and external agencies**. ## Salary *Not specified.* ## Growth Opportunities *Not specified.* ## Benefits *Not specified.*