Chief Marketing Officer

Name of Enterprise: Pueblo of Pojoaque Corporate

Job Location: Buffalo Thunder Resort & Casino

Department: Executive Leadership

Reports To: Chief Executive Officer

FLSA Status: FSLA Exempt

POSITION SUMMARY

Pueblo of Pojoaque Corporate is seeking an accomplished, visionary, and results-driven Chief Marketing Officer (CMO) to lead the strategic marketing, branding, advertising, public relations, communications, and revenue-growth initiatives for the Pueblo's business enterprises, with a primary focus on Buffalo Thunder Resort & Casino.

The Chief Marketing Officer will provide executive leadership in developing and executing an integrated marketing strategy that strengthens the Pueblo of Pojoaque's brand identity, increases market share, drives profitable revenue growth, enhances guest experiences, and positions Buffalo Thunder Resort & Casino as a premier destination for gaming, hospitality, entertainment, dining, meetings, conventions, and tourism in Northern New Mexico and the Southwest.

KEY RESPONSIBILITIES

Marketing Leadership and Strategy

· Develop and lead a comprehensive, multi-year marketing and brand strategy for Buffalo Thunder Resort & Casino and designated Pueblo business enterprises.

· Establish strategic marketing priorities that support revenue growth, profitability, market share, guest acquisition, and customer retention.

· Serve as a member of the executive leadership team and provide strategic counsel regarding business development, competitive positioning, customer trends, and revenue opportunities.

· Translate organizational goals into actionable marketing plans, measurable objectives, and performance indicators.

· Ensure marketing strategies are aligned with the Pueblo's economic development priorities and long-term vision.

· Identify emerging market opportunities, industry trends, and innovative approaches to increase competitiveness.

· Develop annual marketing plans, budgets, and investment strategies for executive review and approval.

Brand Development and Positioning

· Lead the development, management, and protection of the Buffalo Thunder Resort & Casino brand and related business enterprise brands.

· Establish a consistent and compelling brand identity across advertising, digital platforms, public relations, guest communications, and promotional materials.

· Strengthen Buffalo Thunder's positioning as a premier gaming, resort, entertainment, and hospitality destination.

· Develop brand strategies that differentiate Buffalo Thunder from competing casinos and resorts throughout New Mexico, Colorado, Arizona, and the broader Southwest.

Casino Marketing and Gaming Revenue Growth

· Direct strategic casino marketing initiatives designed to increase gaming revenue, market penetration, player acquisition, and customer retention.

· Oversee player development, loyalty marketing, database marketing, promotions, and customer relationship management strategies.

· Evaluate promotional effectiveness, reinvestment strategies, and return on marketing investment.

· Maintain appropriate coordination with casino compliance and regulatory personnel to ensure marketing activities comply with applicable gaming regulations and internal policies.

Resort, Hospitality, Entertainment, and Destination Marketing

· Develop integrated marketing strategies that promote the full Buffalo Thunder Resort & Casino experience.

· Increase occupancy, room revenue, food and beverage sales, spa utilization, entertainment attendance, and overall resort revenue.

· Lead destination marketing initiatives that position Buffalo Thunder as a preferred destination for leisure travelers, families, couples, groups, and business travelers.

· Develop strategic partnerships with tourism organizations, travel agencies, hospitality companies, event promoters, and regional businesses.

Advertising, Promotions, and Public Relations

· Work with Agency of Record in the development and execution of integrated advertising campaigns across television, radio, print, outdoor, digital, social media, and other appropriate channels.

· Oversee the organization's media buying strategy and advertising agency relationships.

· Develop innovative promotional campaigns and special events that generate incremental revenue and visitation.

· Lead public relations, media relations, community outreach, and strategic communications initiatives in coordination with appropriate Pueblo leadership.

· Oversee crisis communications and reputational management in collaboration with executive leadership.

LEADERSHIP EXPECTATIONS

The successful candidate will:

· Think strategically and make decisions based on financial performance, market intelligence, and organizational priorities.

· Demonstrate a strong commercial understanding of gaming, hospitality, entertainment, and tourism.

· Bring creativity and innovation to an increasingly competitive marketplace.

· Establish a culture of accountability, measurable performance, and continuous improvement.

· Build strong relationships with Tribal leadership, executive management, employees, guests, and external business partners.

· Balance immediate revenue opportunities with long-term brand equity and sustainable growth.

· Lead with integrity, professionalism, cultural awareness, and respect for Tribal sovereignty.

REQUIRED QUALIFICATIONS (KNOWLEDGE, SKILLS, AND ABILITIES):

· Bachelor's degree in Marketing, Business Administration, Hospitality Management, Communications, or a related field preferred. Commensurate experience in role will be considered.

· Minimum of 10 years of progressive marketing leadership experience, preferably within gaming, casino operations, hospitality, resorts, entertainment, or destination marketing.

· Minimum of 5 years of senior-level management or executive leadership experience.

· Demonstrated success developing and implementing comprehensive marketing strategies that produce measurable revenue growth.

· Experience managing substantial marketing budgets and evaluating return on investment.

· Proven experience in brand management, digital marketing, customer relationship management, database marketing, advertising, and public relations.

· Demonstrated ability to lead multidisciplinary teams and manage external agencies and strategic partnerships.

· Strong financial, analytical, strategic planning, and business development skills.

· Excellent written, verbal, presentation, and interpersonal communication skills.

· Ability to work effectively with Tribal leadership, executive management, regulatory personnel, and diverse stakeholder groups.

PHYSICAL REQUIREMENTS/WORK ENVIRONMENT:

• Standing-5/Walking-15% /Sitting-80%. Office Setting
• Exposure to varying levels of noise and, in designated areas, cigarette smoke
• Some light lifting, carrying, pushing, and pulling up to 25 lbs.
• All ergonomic aids are made available to reduce repetitive motion syndrome.
• Frequent use of computers, telephones, and other office technology..
• Shift work is required, including evenings, weekends, holidays, and overtime based on business needs.
• Position may be required to respond to emergency calls and provide operational support outside of scheduled hours.

DISCLAIMER STATEMENT: This job description lists the primary duties and responsibilities required of the employee. Any employee may be assigned to perform tasks other than those listed to meet business needs.