Chief Marketing Officer

Job overview

We are seeking a Chief Marketing Officer (CMO) to lead the development and execution of a global marketing and brand strategy for a premium financial services platform. This role sits within the executive leadership team and is responsible for positioning the business as a trusted partner for high-net-worth and ultra-high-net-worth individuals, family offices, and institutional investors. The CMO will drive brand authority, client acquisition, and market presence through a combination of strategic partnerships, targeted engagement, and data-driven marketing initiatives.

Key responsibilities

• Brand strategy & positioning
  Define and execute global brand strategy within the wealth management and investment landscape.
  Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences.
  Ensure consistency across all markets and communication channels.
• Client acquisition strategy
  Develop targeted acquisition strategies for HNWI, UHNWI, and family offices.
  Build long-term relationship-driven marketing funnels.
  Segment and tailor outreach for private investors and institutional partners.
• Marketing channels & communication
  Manage a multi-channel ecosystem including:
  Private events and exclusive forums.
  Strategic partnerships.
  Digital platforms and thought leadership.
  Ensure communication reflects a premium, discreet, and high-trust positioning.
• Strategic partnerships & market presence
  Establish relationships across financial ecosystems, family offices, and private banking networks.
  Lead high-profile events, forums, and industry collaborations.
  Expand presence across key global financial hubs.
• Content, PR & thought leadership
  Oversee production of market insights, research, and investor-focused content.
  Drive PR strategy and executive visibility.
  Position leadership as industry thought leaders.
• Digital strategy & performance
  Lead digital marketing strategy (web, SEO, campaigns, investor communications).
  Implement data-driven KPIs and performance tracking.
  Continuously optimize campaigns and client engagement models.
• Leadership & collaboration
  Build and lead a high-performing marketing function.
  Partner with investment, product, and business development teams.
  Align marketing with revenue and client growth objectives.

Requirements

• 10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management).
• Proven experience marketing to HNWI/UHNWI audiences.
• Strong track record in building premium brands and driving client acquisition.
• Experience in complex, low-awareness or long sales cycle products.
• Exposure to global or multi-market campaigns.
• Strong background in partnerships, PR, and high-level events.
• Data-driven mindset with experience in marketing analytics.
• Excellent leadership and stakeholder management skills.
• Fluent English required.

Nice to have

• Experience with family offices or international investors.
• Background in fintech or alternative investments.
• Understanding of regulatory environments.