Chief Marketing Officer
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Lead high-impact marketing strategy for the $IXS token and broader IXS ecosystem, covering token campaigns, KOL programs, brand management, growth, community, partnerships, and analytics.
Responsibilities
- Define and lead the global marketing strategy for the $IXS token and broader ecosystem
- Align token marketing strategy with product, legal, and sales teams to drive ecosystem-wide adoption
- Build and manage targeted campaigns for the $IXS token
- Develop and execute KOL programs aligned with crypto markets and trends
- Oversee brand assets and communication channels
- Drive user acquisition, token holders, engagement, and retention through content, social, community, and partner marketing
- Grow and nurture relationships with exchanges, DAOs, DeFi protocols, and RWA communities
- Collaborate with KOLs, communities, and partners to amplify token awareness
- Implement marketing analytics to measure token adoption, campaign performance, and community growth
Requirements
- 8+ years of marketing leadership experience
- At least 5 years of experience in Web3, crypto, or DeFi
- Proven success driving token growth and adoption for DeFi and Web3 platforms
- Deep understanding of tokenomics, liquidity pools, and decentralized exchanges
- Excellent communication skills
- Strategic thinking skills
- Stakeholder management skills
- Experience working with or in institutional finance or fintech is highly desirable