Chief Marketing Officer
You will craft and execute a high-impact marketing strategy to increase the visibility, utility, and adoption of the $IXS token. You will define global marketing strategy, align marketing with product, legal, and sales functions, manage token campaigns and KOL programs, oversee brand assets and communication channels, drive acquisition and retention, develop relationships with exchanges, DAOs, DeFi protocols, and RWA communities, collaborate with partners, and implement analytics to measure adoption, campaign performance, and community growth.
Responsibilities
- Define and lead the global marketing strategy for the $IXS token and broader ecosystem
- Align token marketing strategy with product, legal, and sales teams to drive ecosystem-wide adoption
- Build and manage targeted campaigns for the $IXS token
- Develop and execute KOL programs aligned with crypto markets and trends
- Oversee brand assets and communication channels
- Drive user acquisition, token holders, engagement, and retention through content, social, community, and partner marketing
- Grow and nurture relationships with exchanges, DAOs, DeFi protocols, and RWA communities
- Collaborate with KOLs, communities, and partners to amplify token awareness
- Implement marketing analytics to measure token adoption, campaign performance, and community growth
Requirements
- 8+ years of marketing leadership experience
- At least 5 years of experience in Web3, crypto, or DeFi
- Proven success driving token growth and adoption for DeFi and Web3 platforms
- Deep understanding of tokenomics, liquidity pools, and decentralized exchanges
- Excellent communication skills
- Strategic thinking skills
- Stakeholder management skills
- Experience working with or in institutional finance or fintech is highly desirable