Chief Marketing Officer - Omnichannel Retail & D2C

Chief Marketing Officer (CMO)

About the Role:

We are working with a leading, high-growth omnichannel consumer business to hire a Chief Marketing Officer (CMO) to lead its complete marketing organisation. This is a senior leader role with exposure to both physical retail and digital/D2C. This is a significant leadership mandate with end-to-end ownership of the marketing agenda, spanning Brand, Growth, Customer Acquisition, Retention & CRM, Digital & Performance Marketing, Creative, Content and Consumer Marketing. The CMO will work closely with the CEO and senior leadership team to shape the company's brand and growth strategy while leading a large, multi-functional marketing organisation.

Key Responsibilities:

- Define and lead the overall marketing and brand strategy for the organisation.

- Own the complete consumer funnel, from brand awareness and acquisition to engagement, retention and customer lifetime value.

- Build and strengthen the long-term brand positioning and drive large-scale integrated brand campaigns.

- Lead the overall growth and customer acquisition agenda across relevant channels.

- Oversee digital and performance marketing, ensuring strong ROI and marketing efficiency.

- Lead CRM, retention and lifecycle marketing to drive repeat behaviour, engagement and customer lifetime value.

- Build an integrated omnichannel marketing strategy, connecting digital and physical consumer journeys.

- Work closely with business and retail teams to drive customer acquisition and engagement across markets and channels.

- Lead creative, content and consumer communication across all touchpoints.

- Build a strong data-driven marketing organisation with clear measurement, accountability and commercial ownership.

- Manage and develop a large, diverse marketing team and build strong leadership capability across functions.

- Partner closely with the CEO and senior leadership team on business strategy, consumer insights and growth priorities.

Candidate Profile:

- 15-25 years of experience in marketing and brand leadership.

- Currently in a senior marketing leadership role such as CMO, Chief Growth & Marketing Officer, VP/Head of Marketing or equivalent.

- Strong experience across Brand, Growth, Customer Acquisition, CRM/Retention and Digital/Performance Marketing.

- Experience leading a large and diverse marketing organisation.

- Strong exposure to omnichannel businesses, with an understanding of both digital and physical consumer journeys.

- Demonstrated experience in building and scaling large consumer-facing brands.

- Strong commercial orientation with the ability to link marketing investments to business outcomes.

- Experience working closely with CEOs, founders and senior leadership teams.

Preferred Background:

Candidates from consumer brands, omnichannel retail, consumer internet, D2C, lifestyle, fashion, beauty, FMCG or other scaled consumer businesses will be preferred.