Chief Marketing Officer
Description
This role is ideal for a senior marketing leader who has years of hands-on media buying experience, understands performance marketing deeply, and can connect strategy to execution. The CMO will own high-level marketing direction while actively guiding channel strategy, creative alignment, and performance optimization.
This is not a purely advisory role—you will be close to the work, the data, and the team.
Key Responsibilities
Marketing Strategy & Leadership
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Own overall marketing strategy for assigned brands or internal initiatives.
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Translate business goals into clear, actionable channel strategies.
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Ensure alignment between paid media, email/CRM, and creative campaigns.
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Set priorities, KPIs, and success metrics for the team.
Team Leadership & Pod Management
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Lead and mentor a cross-functional pod including:
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Media Buyer
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Email Marketer
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Creative Campaign Manager
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Provide strategic direction, feedback, and performance guidance.
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Ensure strong collaboration and accountability across roles.
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Elevate team output through clarity, structure, and coaching.
Paid Media Strategy & Oversight (Required)
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Bring hands-on experience in paid media (Meta, Google, TikTok, Amazon, or similar).
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Guide media buyers on:
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Account structure
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Budget allocation
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Creative testing frameworks
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Scaling vs efficiency decisions
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Review performance data and identify optimization opportunities.
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Step in tactically when needed to troubleshoot or guide execution.
Creative & Messaging Alignment
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Ensure creative campaigns align with performance goals and brand strategy.
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Partner closely with the Creative Campaign Manager to:
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Maintain brand voice and storytelling
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Leverage founder stories and key narratives
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Ensure creative supports funnel stages
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Balance brand-building with conversion-focused messaging.
Email & Lifecycle Strategy
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Oversee lifecycle marketing strategy in collaboration with the Email Marketer.
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Ensure email supports acquisition, conversion, retention, and LTV growth.
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Align email strategy with paid media and creative campaigns.
Performance Analysis & Optimization
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Review cross-channel performance regularly.
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Identify trends, risks, and growth opportunities.
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Use data to inform decisions and prioritize initiatives.
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Communicate insights and recommendations clearly to leadership or clients.
Requirements
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5-8 years of experience in digital marketing.
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Previous experience as a CMO, Head of Marketing, Growth Lead, or similar senior role.
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Hands-on paid media experience (this is required, not optional).
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Deep understanding of performance marketing, funnels, and attribution.
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Experience leading cross-functional marketing teams.
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Strong strategic thinking paired with execution-level understanding.
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Ability to work part-time/fractionally while delivering high impact.
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Comfortable working in an agency environment with multiple priorities.
Preferred Qualifications
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Agency experience (digital, performance, or growth-focused).
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Experience working with e-commerce, DTC, or service-based brands.
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Familiarity with tools like Meta Ads Manager, Google Ads, Klaviyo, GA4, etc.
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Strong communicator who can simplify complex strategy for teams.
What Success Looks Like
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Clear, aligned marketing strategy across channels
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Strong performance and accountability within the pod
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Improved efficiency, scalability, and results
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Teams that feel supported, focused, and empowered
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Marketing efforts tied directly to business outcomes
Why Onda
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Work with a high-performing digital marketing agency
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Lead talented specialists across key channels
- Make a real impact for several businesses
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Remote Work