Chief Marketing Officer
Posted
📍 Belgrade, Serbia (office) · Full-time
Porta Rai is a 5-star condo-hotel on Velika Plaža, Montenegro, backed by Karisma Hotels & Resorts and Dobrov & Family Group. We're looking for a CMO to build the marketing function from day one.
The role: Full ownership of marketing: strategy, team, P&L and performance. Reports directly to the CEO and works closely with investors. Strategic in scope, hands-on in execution.
What you'll do
- Build the international lead-gen engine for HNW buyers (EU, MENA, CIS, UK)
- Run paid media hands-on: Meta, Google Ads, programmatic
- Set up tracking and attribution (GA4, GTM, CAPI, server-side), CRM and automation
- Lead brand positioning, content, SEO/AEO and sales enablement
- Build and lead the in-house team and external agencies
- Build an AI-first marketing operation
What we're looking for
- 8+ years in marketing leadership, 5+ in digital for luxury real estate, hospitality or high-ticket international sales
- A track record of lead gen that converted into closed deals, backed by numbers
- Hands-on with Meta/Google Ads, GA4 and CRM (HubSpot, Salesforce or similar)
- Comfortable working at C-level and with investors
- Fluent English
What we offer
- Building the marketing for a flagship Adriatic project from scratch
- A direct line to the CEO and full ownership of strategy, team and budget
- An international environment with exposure to senior investors
- Competitive compensation that matches the seniority of the role
Full job description and application: https://people-jobs.com/dobrov-family-group/position/chief-marketing-officer-dbbed2ad-a7ee-453c-871c-7ae83fb7a8f7