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Royal Orchid Hotels

Chief Marketing Officer

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Description

Job Summary:

We are seeking a dynamic and experienced Chief Marketing Officer (CMO) to lead the marketing function for a leading hotel group. The ideal candidate should have strong expertise in digital marketing, brand building, loyalty programs, and startup-style growth strategies.

Key Responsibilities:

- Lead end-to-end marketing strategy for the hotel group.

- Drive brand positioning, growth, and market expansion.

- Manage digital marketing, performance marketing, SEO/SEM, and social media.

- Build and scale guest loyalty programs and CRM systems.

- Drive customer acquisition, engagement, and retention strategies.

- Lead innovative, startup-style growth and marketing initiatives.

- Manage marketing budgets and ensure ROI-driven campaigns.

- Handle brand partnerships, influencer marketing, and PR activities.

- Work closely with Sales, Revenue, and Operations teams.

- Lead pre-opening and new hotel launch marketing strategies.

Requirements:

- 15 - 20 years of marketing experience.

- Strong experience in digital marketing and performance marketing.

- Experience in loyalty programs, CRM, and customer lifecycle management.

- Exposure to startup or fast-growth environment preferred.

- Hospitality / hotel industry experience preferred.

- Strong leadership and strategic thinking ability.

Preferred Skills:

- Digital Marketing & Growth Strategy

- Brand Management

- Loyalty & CRM Programs

- Data-driven Marketing

- Startup Mindset & Innovation

- Stakeholder & Team Management

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