Chief Marketing Officer
Description
Role Purpose:
Lead and own the overall marketing strategy and brand vision for Royaloak, driving brand growth, customer acquisition, and revenue impact across all channels, categories, and markets.
Key Responsibilities:
- Define and drive the company's overall marketing strategy, brand positioning, and long-term growth roadmap.
- Own the marketing P&L, including budget planning, allocation, and ROI across all channels.
- Lead brand building, brand communication, and market positioning across furniture, mattress, modular kitchen, and décor categories.
- Drive digital marketing, performance marketing, e-commerce growth, and offline/retail marketing strategies.
- Lead market research, competitive analysis, and customer insights to guide product, pricing, and expansion strategies.
- Build and lead a high-performing marketing team across brand, digital, category marketing, and creative functions.
- Collaborate with sales, product, and category teams to align marketing initiatives with business and revenue targets.
- Oversee new market entry, regional campaign strategy, and franchise marketing support.
- Drive customer experience, loyalty, and retention programs to strengthen brand equity.
- Represent the brand externally - media, partnerships, industry forums, and stakeholder engagement.
- Report directly to the CEO/Board on marketing performance, brand health, and growth metrics.
Key Competencies:
- Strategic Marketing Leadership
- Brand Building & Brand Management
- Digital & Performance Marketing
- P&L & Budget Management
- Market Research & Consumer Insights
- Team Leadership & Organizational Development
- Stakeholder & Board-Level Communication
- Business Acumen & Growth Strategy
Qualification:
MBA/PGDM in Marketing or related field from a reputed institute.
Experience:
15 - 20+ years of progressive marketing leadership experience, including at least 5+ years in a senior marketing leadership role, preferably in retail, furniture, home décor, FMCG or consumer durables sectors.