Chief Marketing Officer

Job Summary

We are seeking an experienced and strategic Chief Marketing Officer (CMO) to lead the development, positioning, and management of our brand across all key customer touchpoints.

The CMO will be responsible for shaping the overall brand vision, strengthening market positioning, developing integrated marketing strategies, and ensuring consistent brand representation across digital, offline, partnership, PR, and customer engagement channels.

This role requires a strong balance of brand leadership, marketing strategy, team management, and execution. The successful candidate should have experience building premium or lifestyle-focused brands and be comfortable working closely with senior management to drive long-term business growth.

Key Responsibilities

• Develop and lead the overall brand strategy, positioning, identity, and long-term brand roadmap
• Build and strengthen brand awareness, reputation, credibility, and market differentiation
• Ensure consistent brand messaging, visual identity, tone of voice, and customer experience across all channels
• Oversee the development and implementation of integrated marketing campaigns across digital, social media, content, PR, events, partnerships, and offline channels
• Lead the development of marketing strategies that support business growth, customer acquisition, revenue generation, and market expansion
• Conduct market, competitor, and consumer analysis to identify trends, opportunities, and areas for brand development
• Define key audience segments and develop targeted brand and marketing strategies for different customer profiles
• Oversee content strategy, corporate communications, advertising, public relations, and media engagement
• Develop strategic partnerships, collaborations, and brand initiatives to strengthen market presence
• Work closely with Sales, Customer Service, and senior management to ensure alignment between brand promise and customer experience
• Lead the planning and management of the annual marketing budget and ensure effective allocation of resources
• Establish marketing KPIs and regularly review campaign effectiveness, customer acquisition performance, engagement, conversion, and return on marketing investment
• Identify opportunities for new products, services, campaigns, and market positioning based on customer and market insights
• Lead, mentor, and manage the Marketing team, including setting objectives, evaluating performance, and developing team capabilities
• Manage external agencies, creative partners, media partners, influencers, vendors, and other marketing service providers
• Provide strategic recommendations to senior management on brand development, market positioning, business expansion, and customer engagement
• Protect and enhance the Company's brand reputation and ensure appropriate brand governance across all business functions

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Branding, or a related discipline
• Minimum 8 to 12 years of relevant marketing experience, with significant experience in brand development and management
• At least 3 to 5 years in a senior leadership or management role
• Proven track record in developing, repositioning, or growing brands
• Strong experience in strategic marketing, brand management, digital marketing, communications, and customer acquisition
• Demonstrated ability to translate business objectives into effective brand and marketing strategies
• Strong commercial awareness with the ability to analyse marketing performance and business impact
• Experience managing marketing budgets, agencies, vendors, and cross-functional projects
• Strong leadership, stakeholder management, communication, and presentation skills
• Highly strategic while remaining comfortable with hands-on execution where required
• Strong understanding of consumer behaviour, market trends, customer segmentation, and brand positioning

Preferred Experience

• Experience in luxury hospitality, wellness, hotel, or high-end consumer services would be a plus
• Experience supporting new business launches, pre-opening projects, or market expansion
• Strong understanding of Singapore and regional consumer markets
• Experience managing PR, influencer marketing, strategic partnerships, and brand collaborations

Key Competencies

• Brand Strategy & Development
• Brand Management
• Strategic Marketing
• Market Positioning
• Integrated Marketing Communications
• Customer Acquisition & Retention
• Digital Marketing Strategy
• Leadership & Team Development
• Commercial & Business Acumen
• Stakeholder Management
• Marketing Analytics & Performance Management
• Corporate Communications & Public Relations