Chief Marketing/Retention Officer
RedCore is an international business group that creates technological solutions for digital markets.
Our products and services cover fintech, marketing, e-commerce, customer service, communications, and regulatory technologies.
Powering Growth from the Core — this is the key mission laid under RedCore’s strong foundation. This is how we consistently stay ahead: by evolving and creating scalable solutions, while remaining committed to open and transparent communication with our partners.
We are looking for a Chief Marketing/Retention Officer!
Requirements:
5+ years of experience in Marketing, Retention, or CRM within iGaming;
3+ years of leadership experience, including managing multiple teams or functions;
Experience developing and executing Marketing & Retention strategies;
Strong understanding of the full player lifecycle: Acquisition → Activation → Retention → Development → Reactivation;
Strong expertise in Retention, CRM, Communications, VIP, Loyalty, and Bonus & Promo;
Experience managing end-to-end funnels, from acquisition and first deposit through retention, VIP development, and LTV growth;
Understanding of key business metrics and marketing economics: CAC, Deposits, NGR, LTV, ROI, and Bonus Cost;
Experience with player segmentation, personalization, and communications;
Experience automating Marketing & Retention processes, including triggers, automated journeys, and AI tools;
Experience managing teams, processes, and KPIs, including optimizing organizational structures and resource allocation;
Experience collaborating cross-functionally with Product, Traffic, Analytics, and Tech teams.
Will be plus
Upper-Intermediate (B2) English proficiency or higher.
Soft Skills
Strong leadership skills and accountability for results;
Strategic thinking;
Strong analytical skills and the ability to work with data;
Ability to identify growth opportunities and set priorities;
Ability to manage change and build effective processes;
Strong communication skills and the ability to collaborate across teams;
A focus on efficiency, automation, and results.
Responsibilities:
Develop a unified Marketing & Retention strategy across the company’s brands and manage the full player lifecycle: Acquisition → Activation → Retention → Development → Reactivation;
Lead and develop the Retention function, building an effective organizational structure, team, processes, and consistent ways of working;
Develop strategies for CRM, Communications, VIP, and Bonus & Promo, covering segmentation, personalization, loyalty, and the economics of marketing mechanics;
Manage end-to-end brand funnels in collaboration with the Traffic team, from acquisition and first deposit through retention, VIP development, and LTV/NGR growth; identify growth opportunities and improve conversion rates;
Evaluate traffic quality and effectiveness based on the business outcomes of acquired players: Retention, Deposits, NGR, LTV, and ROI; jointly define scaling priorities with the Traffic team;
Automate Marketing & Retention processes and optimize resource allocation: reduce manual work, improve team efficiency, and build a scalable operating model without proportional increases in resources;
Define product and technology requirements for Marketing & Retention, including the tools needed and development priorities.
Our benefits to you:
Modern corporate equipment based on macOS or Windows and additional equipment are provided
Paid vacations, sick leave, personal events days, days off
Referral program — enjoy cooperation with your colleagues and get the bonus
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
Rewards program for mentoring and coaching colleagues
In-house Travel Service
Multiple internal activities
Other benefits could be added based on your location