Chief of Staff To Marketing Director

An established seasonal-wear and textile manufacturing group with over three decades of heritage. Its portfolio spans rainwear, winterwear, work and safety wear, corporate and institutional clothing, fabrics, and emerging all-season climate-clothing products.

The group operates across domestic and international markets, supported by manufacturing capabilities, distributor networks, institutional relationships, and digital channels. Its strategic direction involves expanding beyond traditional rainwear into a broader climate-clothing platform, including performance-oriented and summer-tech products.

As the company expands its product categories, customer segments, and market reach, the business requires stronger commercial planning, sales visibility, coordinated execution, and data-driven decision-making.

Why this role matters: The Chief of Staff will help the Director translate commercial priorities into actionable plans, strengthen business reviews, identify growth opportunities, and drive coordination across sales, marketing, production, and supply chain.

Job Overview

The Chief of Staff will serve as the Director's strategic execution partner, supporting business planning, commercial analysis, market expansion, sales performance monitoring, and cross-functional initiatives.

The role combines strategy, business operations, market intelligence, project management, executive communication, and analytical problem-solving.

This is not a conventional Executive Assistant or sales coordination position. The successful candidate must independently analyze business problems, structure recommendations, establish execution plans, influence stakeholders, and follow initiatives through to measurable outcomes.

Core Responsibilities

A. Director's Office & Strategic Agenda

- Translate the Director's priorities into structured action plans with clear objectives, owners, timelines, and measurable outcomes.

- Prepare weekly and monthly business reviews, management presentations, decision notes, and action trackers.

- Maintain visibility of key commercial initiatives and ensure timely closure of leadership decisions.

- Identify execution bottlenecks, unresolved dependencies, and issues requiring escalation.

- Coordinate with sales, marketing, and other functional leaders to ensure alignment on business priorities.

B. Sales Strategy & Business Performance

- Monitor sales performance against revenue targets, annual operating plans, and growth objectives.

- Analyze sales pipelines, order bookings, customer performance, product-category revenue, and regional performance.

- Track distributor productivity, institutional business, key accounts, and export opportunities.

- Identify gaps in sales performance and develop data-backed recommendations to improve conversion, revenue, and customer retention.

- Support forecasting, demand planning, and sales-target setting through structured analysis.

C. Market Intelligence & Business Growth

- Conduct market, competitor, customer and category research across rainwear, winterwear, workwear, institutional clothing, and emerging climate-clothing segments.

- Identify growth opportunities across corporate and institutional customers, B2B, exports, retail, e-commerce and other relevant channels.

- Evaluate new markets, customer segments, partnerships, and product-category opportunities.

- Prepare business cases, competitor benchmarking, pricing analyses, and market-entry recommendations.

- Track industry developments and translate relevant findings into actionable commercial initiatives.

D. Marketing, Brand & Product Initiatives

- Coordinate strategic marketing initiatives, product launches, brand campaigns, and market-development projects.

- Track campaign timelines, budgets, deliverables, and performance indicators.

- Support the positioning and commercialization of new product categories, including all-season and performance-oriented clothing.

- Work with marketing and product teams to align customer insights, product propositions, and sales priorities.

- Review campaign effectiveness and recommend improvements based on available performance data.

E. Cross-functional Project & Transformation Management

- Lead or co-lead strategic initiatives spanning sales, marketing, manufacturing, supply chain, finance, and technology.

- Develop project plans, milestones, accountability matrices, risk registers, and review mechanisms.

- Identify process gaps and recommend improvements in sales reporting, commercial workflows, and management governance.

- Track the business impact of initiatives on revenue, margins, customer service, productivity, and working capital.

- Ensure projects progress beyond discussions and achieve agreed outcomes.

F. Commercial Analytics, MIS & Decision Support

- Build and maintain dashboards covering revenue, order pipeline, sales growth, product mix, channel performance, and customer metrics.

- Analyze pricing, margins, sales trends, customer concentration, and product-category performance.

- Prepare concise, decision-oriented management reports using Excel, PowerPoint, and available business systems.

- Identify trends, exceptions, and emerging risks requiring management attention.

- Improve the quality, consistency, and timeliness of commercial reporting.

G. Technology, AI & Process Improvement

- Identify opportunities to use AI, automation and digital tools to improve sales reporting, market research and business productivity.

- Support adoption of CRM systems, reporting dashboards and digital commercial workflows.

- Coordinate with relevant teams to improve data quality and management visibility.

- Track adoption and business benefits of technology-enabled initiatives.

H. External Stakeholders & Special Projects

- Coordinate selected engagements with institutional customers, distributors, channel partners, consultants, and other stakeholders.

- Prepare briefing notes, business presentations, and follow-up plans for important meetings.

- Independently manage confidential, time-sensitive commercial projects assigned by the Director.

- Support special initiatives related to exports, strategic partnerships, new product categories, and market expansion.

Key Deliverables & Success Measures

Deliverable Expected Outcome

Commercial performance dashboard Reliable visibility of revenue, pipeline, product, and channel performance

Strategic action tracker Clear ownership, timelines, and closure of priority initiatives

Market and competitor intelligence Actionable insights for growth, pricing, and market expansion

Business review presentations Concise, data-backed recommendations for management decisions

Strategic project execution Timely delivery with measurable commercial outcomes

Process and reporting improvements Better data quality, faster reporting, and improved execution discipline

Ideal Candidate Profile

The ideal candidate is a commercially minded professional with strong analytical capability, structured problem-solving skills, and a high degree of execution ownership.

- 3-4 years of relevant experience in business strategy, sales excellence, commercial planning, business operations, management consulting, CEO's office, or a similar role.

- Experience working with a business head, sales leader, marketing leader, or senior management team is preferred.

- Exposure to apparel, textiles, FMCG, consumer products, retail, e-commerce, or manufacturing-led businesses is advantageous.

- Demonstrated experience in business analysis, project ownership, and cross-functional coordination.

- Strong commercial understanding of revenue, pricing, margins, distribution, customer performance, and market expansion.

- Excellent Excel, PowerPoint, and written communication skills.

- Ability to convert ambiguous business requirements into structured recommendations and action plans.

- High ownership, learning agility, professionalism, and discretion.

Education & Professional Qualifications

- MBA/PGDM in Strategy, Marketing, Finance, Business Analytics, or General Management.

- Strong problem-solving ability and demonstrated business impact will take precedence over academic qualifications alone.

Preferred Talent Pools

- Management Consulting: Professionals with experience in commercial strategy, growth, and implementation.

- CEO's Office / Founder's Office: Candidates who have managed strategic projects and executive reporting.

- Sales Excellence / Commercial Planning: Professionals experienced in sales analytics, forecasting, and performance improvement.

- FMCG / Consumer Products / Apparel: Candidates familiar with distribution, category management, channel economics, and customer development.

- E-commerce / Digital Business: Professionals with exposure to digital growth, customer analytics and new-channel development.

Competency Framework

- Strategic Thinking: Connects commercial initiatives to wider business objectives.

- Analytical Rigour: Interprets business data and identifies performance drivers.

- Commercial Acumen: Understands revenue, margins, pricing, channels, and customer economics.

- Execution Orientation: Converts recommendations into measurable results.

- Project Leadership: Drives progress across teams without relying solely on formal authority.

- Communication: Presents complex information clearly and concisely to senior leaders.

- Learning Agility: Quickly understands new products, markets, and business models.

- Integrity & Discretion: Handles sensitive commercial information responsibly.

- Technology Orientation: Uses digital tools and AI to improve productivity and decision-making.

Role Definition: What This Job Is-and Is Not

This role is: A high-ownership commercial operator, strategic problem-solver, project leader and thought partner to the Director.

This role is not: A conventional Executive Assistant, meeting coordinator, sales administrator or MIS-only analyst.

First 90 Days: Expected Outcomes

1. Understand the Group's product portfolio, commercial model, customer segments, distribution channels and growth priorities.

2. Map current sales and marketing reporting, business-review mechanisms and strategic initiatives.

3. Establish a consolidated tracker for key commercial priorities, owners, timelines and dependencies.

4. Develop or improve at least one commercial dashboard covering the Director's priority metrics.

5. Independently take ownership of one or two high-priority commercial projects.

6. Identify opportunities to improve sales visibility, market intelligence and reporting efficiency.

7. Present an actionable set of recommendations for improving commercial execution.

Interview & Assessment Scorecard

Assessment Area Evidence to Test

Problem-solving Ability to structure an ambiguous commercial problem

Commercial understanding Knowledge of revenue, margins, channels and customer economics

Analytical capability Practical Excel-based analysis and interpretation

Strategic thinking Ability to identify growth opportunities and prioritise initiatives

Execution track record Evidence of personally owned projects and measurable outcomes

Communication Quality of management presentations and recommendations

Stakeholder management Ability to influence teams and follow through

Ownership and discretion Judgement, accountability and professionalism

Position Details & Hiring Parameters

- Location: Thane; office-led working model.

- Experience: 3-4 years of relevant experience.

- Compensation: Subject to experience, current compensation and candidate fit.

- Reporting: Director - Sales & Marketing.

- Nature of role: Full-time, high-ownership strategic and commercial execution.

- Travel: Occasional travel for customer meetings, market visits, manufacturing coordination or business projects.

- Confidentiality: The position involves access to sensitive commercial and strategic information.