Chief Sales Officer - Alcobev
Description
Key Responsibilities:
1. Sales Strategy & Growth:
- Define 3-5 year sales roadmap, KBM approach, and channel strategy for CSD, defense, on-trade, modern trade, and state corporations.
2. P&L Ownership:
- Own NSV, gross margin, A&P, and working capital to deliver profitable growth.
3. Revenue & Market Share:
- Drive top-line and bottom-line, gaining share in the IMFL India.
4. Trade Marketing & GTM:
- Build TTL, BTL, and on-trade programs to increase distribution, visibility, and velocity.
5. Key Accounts:
- Lead national negotiations with state bodies, modern trade, and HoReCa chains.
6. Pricing & Commercials:
- Manage pricing, discounts, cost cards, and promotions to protect margins amid inflation.
7. Team Leadership:
- Build and coach a high-performance sales organization, focusing on capability and succession.
8. Digital & Automation:
- Digitize sales processes, SFA, and analytics for real-time decision making.
9. Governance & Compliance:
- Ensure SOP adherence, excise compliance, and ethical selling across all markets.