Chief Specialist- Events and Public Relations

Strategy

• Lead the development and enhancement of event strategies, participation frameworks, and engagement approaches to support RTA’s corporate objectives, reputation, and stakeholder outreach priorities.
• Provide specialized advice on major events, international exhibitions, leadership engagements, and strategic participations, ensuring alignment with organizational priorities and brand positioning.
• Develop and maintain governance frameworks, policies, standards, approval mechanisms, and operating models for event management across RTA.
• Lead benchmarking and market intelligence activities to identify emerging trends, innovative event concepts, hospitality practices, and engagement approaches applicable to RTA.
• Advise leadership on event portfolios, sponsorship opportunities, strategic partnerships, and participation plans to maximize organizational impact and visibility.
• Establish event performance frameworks, success measures, and value realization approaches to assess the contribution of events to organizational objectives.

Operations

• Plan and provide oversight for high-profile RTA events, exhibitions, ceremonies, project launches, media engagements, official delegations, and strategic corporate activities.
• Direct coordination with internal stakeholders, government entities, international organizations, event agencies, vendors, sponsors, and strategic partners to ensure seamless delivery of event objectives.
• Oversee development of event concepts, exhibition designs, hospitality programs, visitor experiences, and engagement activities to ensure alignment with RTA standards and objectives.
• Review and approve event plans, budgets, procurement requirements, schedules, risk assessments, and operational readiness activities for major events and participations.
• Lead management of strategic event vendors and service providers, ensuring quality, contractual compliance, and achievement of expected outcomes.
• Oversee preparation and quality assurance of event-related materials, corporate gifts, media assets, promotional content, and stakeholder engagement collateral.
• Guide management of protocol requirements, VIP engagements, official visits, and leadership participation to ensure adherence to governmental and organizational standards.
• Resolve complex operational issues, stakeholder concerns, and event-related risks, providing direction to ensure successful delivery of event activities.

Product / Process Improvement

• Lead evaluation of event effectiveness through analysis of stakeholder feedback, media coverage, participation metrics, audience engagement, and return on investment indicators.
• Develop and enhance methodologies, tools, and dashboards for measuring event performance, sponsorship value, stakeholder reach, and organizational impact.
• Recommend and implement innovative event formats, digital engagement solutions, immersive technologies, and audience experience enhancements to strengthen event outcomes.
• Drive continuous improvement initiatives to optimize event planning processes, governance practices, resource utilization, and stakeholder experiences across RTA.
• Conduct periodic reviews of event standards, templates, operational procedures, and governance controls to ensure alignment with evolving organizational needs and industry best practices.