(Chinese Mainland) Campus Recruiting – Manager of One Brand Function – Consumer & Market Knowledge (CMK)

Required Graduation Period : 2025.6.1 - 2027.8.31

Description:

As a Manager of One Brand Function (Consumer & Market Knowledge) at P&G, you will take full responsibility for your brand's performance, striving to make it a "love-mark" for consumers. You will drive brand growth through multi-channel strategies, ensuring your brand remains competitive in the market.

In this role, you will need to deeply understand consumer and market dynamics to identify key insights that lead to the creation of new initiatives. You will develop comprehensive understanding of consumer needs and key business drivers to establish winning brand architecture, and to drive execution excellence to achieve business objectives. Additionally, you will collaborate closely with cross-functional teams, elevating the organization’s capability to decode consumer insights, influence business decisions, and build superior brands.

Responsibilities:

Are you energized by solving tough business problems, using diverse sources of knowledge from analytics to psychology? Are you passionate to drive insights to action? If so, then a role in the One Brand Function (Consumer & Market Knowledge) is for you! At P&G your key responsibilities will include:

• Consumer and Market Insights: Analyze consumer and market data to identify growth opportunities and trends for your brand.
• Research Capability Building: Establish, unify, and continuously elevate consumer research standards, methodologies, and best practices across the organization. Embed brand‑building fundamentals into all insight work to drive consistent application across teams.
• Brand Strategy Development: Translate deep consumer understanding and market insights into sharp strategic choices that influence brand and company strategy.
• Innovation Empowerment: Create compelling product offerings that feature appealing concepts, outstanding performance, and attractive packaging.
• Media & Go-To-Market strategy Enablement: Enable insight‑led brand content and retail journey understanding across online/offline channels, social, and emerging platforms via new digital tools, AI technologies, and modern insight.
• Collaborate with multi-functional teams: working closely with Brand Management, Finance, Sales, R&D, and other functions to explore category growth opportunities.

Requirement:

• Candidate must possess at least a bachelor's degree.
• Strong technical mastery on basic data read and analysis & Strong insights penetration and deep dive. Ability to integrate data/insights from multiple sources and provide informational recommendations.
• Strong Leadership Skills to lead envisioning the future of your business, to engage/ enable/ energize the multi-functional team and execute plans with perfection.
• Think and act decisively to make optimal use of the situation whilst keeping the goal in mind. Good at communication within diversified organization.
• Collaborative with business partners.
• Good oral and written English communication skills.

Work Location:

Guangzhou/ Shanghai

Interview City:

Guangzhou/Online

※ You could apply one or two requisitions and identify it as “First Choice” or “Second Choice”. Once you submit your application, your choices will be finalized and cannot change.