Circle Store - Growth Associate
About Circle
100 Million Indians. One Trusted C2C Platform.
Circle is building a C2C marketplace with a backbone of trust and convenience, and at its heart,
something human and fun.
The secondary market in India has demand. What it lacks is accountability, verification, and
seamless logistics. That is what we are building.
● AI-verified listings.
● Transparent pricing.
● Managed doorstep logistics.
● Trust built into every step.
About the Role
Growth Associate
Full-time | On-site | Bangalore
● This role will drive user acquisition and growth for Circle through performance marketing,
SEO, and emerging discovery channels like AEO (Answer Engine Optimization).
● This is a high-impact execution role, working closely with founders and the growth team
to scale demand efficiently while building long-term organic growth engines.
Key Responsibilities
Performance Marketing
● Plan, execute, and optimize paid campaigns across Meta, Google, and other relevant
channels
● Manage budgets, bids, creatives, and targeting to maximize ROI
● Continuously run experiments on creatives, audiences, and funnels to improve CAC
● Track and analyze campaign performance, identifying insights and actionable improvements
Digital Marketing & Growth Execution
● Support end-to-end execution of growth initiatives across channels (paid, organic, partnerships)
● Work closely with content and design teams to brief and iterate on creatives
● Identify new channels and opportunities for user acquisition and activation
● Optimize landing pages and funnels to improve conversion rates SEO (Search Engine Optimization)
● Own keyword research and content opportunity identification
● Work with content team to create high-quality, SEO-optimized pages
● Improve on-page SEO (meta tags, internal linking, structure)
● Monitor rankings, traffic, and performance using tools like GSC, GA, etc. AEO (Answer Engine Optimization)
● Optimize content for AI-driven discovery platforms (ChatGPT, Google SGE, etc.)
● Structure content for featured snippets, FAQs, and direct answers
● Identify high-intent queries where Circle can rank in answer engines
● Stay updated on evolving search/AI trends and adapt strategy accordingly
Analytics & Insights
● Track key growth metrics (CAC, CTR, CVR, ROAS, organic traffic, rankings)
● Build dashboards and reports to monitor performance
● Use data to inform decisions and prioritize growth initiatives
What We’re Looking For
● 0–2 years of experience in growth, performance marketing, or digital marketing
● Strong understanding of paid marketing channels (Meta, Google preferred)
● Basic understanding of SEO principles and tools
● High ownership and willingness to experiment and learn quickly
● Strong analytical thinking and comfort working with data
● Ability to execute fast and iterate based on feedback
Nice to Have
● Experience running performance campaigns hands-on
● Familiarity with SEO tools (Ahrefs, SEMrush, GSC, etc.)
● Understanding of AEO / AI search trends
● Experience working in a startup or fast-paced environment