Client CFO - (CPG & E-Commerce)
Description
ABOUT US
We're building the financial backbone for the most ambitious consumer brands in the country. Our firm combines McKinsey-level strategy, Big Four precision, and founder-grade hustle to serve e-commerce and CPG companies from startup to scale, and from zero to exit.
We strike the right balance between traditional accounting and embedded partnership. We work inside our clients' businesses, providing not just financial clarity but operational firepower to move fast, stay lean, and grow with confidence.
If you're looking to do the best work of your career — surrounded by smart, motivated, kind people — we'd love to meet you.
THE ROLE
We’re hiring a full-time Client CFO (Director) to serve as a fractional CFO to a portfolio of consumer brands across e-commerce, retail, and CPG. This is a high-impact, multi-client leadership role for someone equally comfortable in Excel, on investor calls, and in the boardroom.
You will lead financial strategy, advisory and FP&A for multiple brands. Owning forecasting, modeling, capital planning, and strategic decision support. But beyond that, we want a builder: someone who improves how the work gets done through better systems, templates, and automation.
RESPONSIBILITIES
1. Lead Client Finance (Fractional CFO)
Serve as Client CFO (fractional) for a portfolio of clients and brands.
Own all FP&A efforts, including budgeting, cash runway, forecasting, and board reporting
Act as a strategic partner to founders, CEOs, and investors; turning data into business decisions
Manage banking, credit, investor, and board relationships with polish and confidence
2. Own Modeling, Forecasting, and Financial Clarity
Build and maintain dynamic 1/3/5-year financial models
Drive rolling forecasts, margin analysis, scenario planning, and demand planning
Build KPI dashboards and reporting systems for executive teams
Review reconciliation data with our internal accounting team and ensure reporting integrity
3. Strategic Advisory + Capital Markets Support
Advise clients on fundraising, M&A, debt strategy, and capital allocation
Support and own credit packs and operate as “deal time CFO” when needed
Support board material prep and investor communications when needed
Provide decision frameworks to help clients navigate growth, burn, and tradeoffs
4. Workflow Optimization + Systems Thinking
Templatize, automate, and scale recurring work
Use tools like ChatGPT, Gemini, Gsheets, and Zapier to deliver faster and smarter
Document SOPs and drive internal improvements to our client delivery engine
QUALIFICATIONS
Strong experience in finance leadership roles (past experience in a multi-client role is required).
Deep understanding of consumer business models (DTC, retail, omni-channel, wholesale)
Strong FP&A and modeling skills, with experience in budgeting, building multi-year 3-statement modeling, and operational forecasting
Experience with accounting systems (QBO, NetSuite)
Ability to synthesize complex data into clear insights and communicate with confidence
Experience working with executive teams and board-level stakeholders
Comfortable managing multiple client relationships in a fast-paced environment
Bonus: strong experience using AI tools (ChatGPT, Claude, Gemini) or automation tools (Zapier, Notion, Airtable)
Thrives in a lean, high-performance, distributed team
WHAT YOU’LL LOVE
High-impact, high-autonomy role advising category-defining brands
Small, elite team where your work drives real outcomes
Remote-first culture with deep collaboration and zero bureaucracy
A fast-growing firm that rewards performance, not pedigree
High comp upside based on book of business performance
Skills
As published by ashby · 9 questions
Basics
Full Name, Email, Resume
Short answers (4)
- Phone Number
- LinkedIn Profile
- What base salary range are you targeting?
- What state are you located in?
Pick from a list (5)
- Are you legally authorized to work in the United States without sponsorship?
- Are you located in the United States?
- How many years of experience do you have working with consumer product brands (vertical focus: DTC and retail distribution)?
- How many years of multi-client experience do you have?
- How many years of experience do you have in finance leadership roles, with direct experience in restructuring, turnarounds, or distressed situations?
