Clinical - Executive - Marketing
1) Sales & Business
Development
- Identify and follow up on sales opportunities in:
- Government hospitals
- Private hospitals
- Diagnostic laboratories
- Manage basic sales cycle activities:
- Lead generation → follow-up → quotation → closing
(for smaller deals)
- Support senior team members on:
- Key accounts
- Larger projects and tenders
- Build and maintain good relationships with
customers
- Achieve assigned sales targets (individual or
team-based)
2) Product & Application
Support
- Promote company products:
- Laboratory instruments and related solutions
- Conduct:
- Product presentations
- Basic product demonstrations
- Support solution discussions by:
- Understanding customer needs
- Highlighting basic workflow improvements
- Work closely with application specialists for
technical support
3) Marketing & Market
Development
- Execute and support:
- Exhibitions, workshops, and conferences
- Marketing campaigns and promotions
- Gather market information:
- Competitor activities
- Customer feedback
- Assist in preparing:
- Marketing materials
- Simple case summaries
4) Tender & Administrative
Support
- Assist in:
- Preparing tender documents
- Compiling compliance documentation
- Coordinate internally to collect required
information
- Ensure proper documentation and submission
timelines are met
5) Reporting & Coordination
- Maintain and update:
- Sales pipeline
- Customer interaction records
- Prepare:
- Weekly activity reports
- Basic sales forecasts (with guidance)
- Track follow-ups and ensure timely responses to
customers
Requirements
- Proven experience as a field marketing/sales executive or any other similar role.
- Good understanding of market research techniques, data analysis and statistics methods.
- Thorough knowledge of strategic planning principles and marketing practices.
- Proficient in MS Office and marketing software (e.g. CRM).
- Excellent communication and people skills.
- Strong organizational and time-management abilities.
- Active travelling to visit customers.
- Creativity and commercial awareness.
- B.Sc/BA in Biotechnology, Biomedical Engineering, Marketing, Business Administration or any other relevant disciplines.