CLM Campaign Manager
CLM Campaign Manager
Location: Hybrid onsite in Cupertino, CA
Schedule: 40 hours
Duration: 8 months
Pay: $74-$76.07 DOE
The Planet Group is looking for a CLM Campaign Manager to join our well-known Fortune 500 client on a 6-months contract, working a hybrid onsite schedule out of Cupertino, CA.
CLM Campaign Manager | Qualifications:
- 7+ years of experience in campaign management, lifecycle/CRM marketing, or a related marketing strategy function.
- Demonstrated background in lifecycle marketing campaigns, including brief development and segmentation strategy
- Prior hands-on experience working with CRM tools -- examples include Salesforce Marketing Cloud, Adobe Campaign, Braze, Marketo, HubSpot, Iterable, Responsys
- Strong data storytelling skills. Able to translate complex performance data into clear, actionable business narratives for non-analyst audiences
- Prior hands-on experience working with analytics/reporting tools -- examples include Tableau, Looker, Power BI, Google Analytics, Adobe Analytics, or SQL-based reporting/ querying tools
- High attention to detail, particularly across multi-market (US / Rest of World) campaign execution, including scope and segmentation management
CLM Campaign Manager | Description:
- Develop comprehensive campaign briefs (~40% of role): Co-write functional briefs alongside the Senior CLM Strategist, with high attention to detail across US and Rest of World translation, campaign scope, the segmentation matrix, and the landing destination matrix. Provide clear direction that carries through to creative, product, and data science partners.
- Translate performance data into strategic narratives (~40% of role): Input into weekly, monthly, and ad hoc performance reporting, partnering with the analytics team and Senior CLM Strategist on complex analysis to deliver the business-level story. This includes identifying the clear takeaway, asking the right questions, and tracking which decisions are driving performance shifts.
- Own launch readiness and execution for CLM journeys and creative updates (~20% of role): Align with leadership on go/no-go decisions, oversee QA (filling gaps as needed across copy matrices, feature placement, and link/PT testing), monitor live launches, and drive urgent in-launch decisions; manage journey refreshes including new creative and audiences.