Cluster Director of Sales and Marketing

• This Job is clustered between ibis & adagio, Mercure Makkah Alazizia & ibis styles Makkah
• Develop and implement the overall Cluster Sales & Marketing strategy in line with the hotels’ commercial objectives.
• Lead the annual Sales Plan, Marketing Plan, budget and revenue targets for the cluster.
• Drive business development across key segments, including Corporate, Government, Groups, Leisure, Wholesale, Travel Agencies, Tour Operators and Hajj & Umrah.
• Identify new business opportunities and develop strong relationships with key accounts, partners and market stakeholders.
• Monitor market trends, competitor activity and customer needs to identify opportunities for revenue growth and market share.
• Lead and motivate the Sales & Marketing teams, ensuring clear objectives, KPIs and continuous performance improvement.
• Work closely with the General Managers, Revenue Management, Operations and Finance teams to maximize overall hotel performance.
• Develop and maintain strong relationships with key local, regional and international accounts.
• Oversee the implementation of marketing, PR, promotional and digital initiatives to strengthen the hotels’ positioning and brand visibility.
• Monitor sales performance and provide regular commercial reports, forecasts and business insights to hotel leadership.
• Ensure effective participation in trade shows, sales calls, client events and relevant tourism and hospitality activities.

  Key Competencies

• Hajj & Umrah Market Expertise
• Religious Tourism Sales
• Group & Individual Business Development
• Strategic Commercial Planning
• Key Account Management
• Revenue & Profitability Focus
• Market Intelligence & Competitor Analysis
• Contract Negotiation
• Leadership & Team Development
• International Market Development
• Data-Driven Decision-Making
• Stakeholder & Partner Relationship Management

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, or a related field.
• Proven senior-level Sales & Marketing experience within the hospitality industry, preferably in Makkah or the Saudi Arabian religious tourism market.
• Strong knowledge and experience in the Hajj and Umrah business is highly preferred.
• Established understanding of Umrah operators, Hajj missions, travel agencies, tour operators, wholesalers, and group business.
• Strong knowledge of major domestic and international source markets for Hajj and Umrah.
• Demonstrated ability to generate and develop high-volume group and individual religious tourism business.
• Strong understanding of hotel pricing, revenue management, contracting, forecasting, market segmentation, and distribution.
• Excellent commercial, negotiation, analytical, and financial skills.
• Strong leadership skills with proven experience in managing and developing Sales & Marketing teams.
• Ability to build and maintain long-term relationships with key accounts and business partners.
• Strong communication, presentation, and negotiation skills.
• Excellent command of English; Arabic language skills are highly advantageous.
• Willingness to travel domestically and internationally for sales missions, exhibitions, and key account development.

Our Commitment To Diversity & Inclusion

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.