Cluster Groups & Events Manager
The Cluster Groups & Events Manager is responsible for leading and driving the Groups & Events business across the cluster hotels, ensuring the achievement of revenue targets, client satisfaction, and operational excellence.
This role manages the complete sales and planning cycle for corporate groups, conferences, social events, weddings, and other functions, while proactively developing business opportunities and strengthening client relationships. The Manager also oversees the Groups & Events Executive(s), ensuring smooth coordination and successful event execution from enquiry through post-event follow-up.
Key Responsibilities
Commercial & Sales Leadership
Drive Groups & Events revenue across all cluster properties through proactive sales activities and strategic account management
Identify and develop new business opportunities within corporate, MICE, social, and leisure segments
Conduct client meetings, presentations, and site inspections to secure new and repeat business
Prepare proposals, negotiate contracts, and manage pricing strategies in line with revenue objectives
Maximise revenue opportunities through upselling and cross-selling of hotel services and facilities
Monitor market trends, competitor activity, and customer needs to support business growth
Event & Group Management
Manage complex and high-value events from enquiry to completion
Ensure accurate event documentation, contracts, function sheets, and Banquet Event Orders (BEOs)
Coordinate closely with operational departments to ensure seamless event delivery
Oversee group rooming lists, billing instructions, special arrangements, and VIP requirements
Maintain strong communication with clients throughout all stages of the event lifecycle
Ensure post-event follow-up, feedback collection, and relationship management
Team Leadership
Supervise and support the Groups & Events Executive(s)
Provide coaching, training, and guidance to ensure departmental standards are achieved
Assist in setting departmental goals, KPIs, and performance expectations
Foster a collaborative, service-oriented, and commercially driven team culture
Administration & Systems
Ensure all enquiries and activities are accurately updated within hotel systems and CRM platforms
Maintain strong working knowledge of Opera, Delphi, Meeting Broker, Cvent, and related systems
Prepare regular sales activity reports, forecasts, and pipeline updates
Ensure compliance with company policies, health & safety standards, and operational procedures
Skills & Experience
Minimum 3 years’ experience in Groups & Events, Conference & Banqueting, or Hotel Sales within a luxury or upscale hospitality environment
Strong commercial acumen and negotiation skills
Proven ability to manage large-scale events and multiple priorities simultaneously
Excellent leadership, communication, and relationship-building skills
Strong organisational skills and attention to detail
Ability to work under pressure in a fast-paced environment
Proficiency in Opera, Delphi, Meeting Broker, and Cvent preferred
Competencies
Client-focused approach
Revenue-driven mindset
Strong decision-making ability
Excellent problem-solving skills
Professional presentation and communication