CMO
You will lead the development and execution of brand and marketing strategies. You will establish data-driven marketing ROI measurement and optimization systems, strengthen brand identity, manage the customer experience, oversee rebranding, and plan strategies based on market, competitor, regulatory, and emerging-technology analysis.
Responsibilities
- Lead the development and execution of brand and marketing strategies
- Establish data-driven marketing ROI measurement and optimization systems
- Strengthen brand identity and manage the overall customer experience
- Lead rebranding to reposition the company as a trusted comprehensive financial platform
- Analyze markets and competitors
- Plan marketing strategies that consider regulatory risks
Requirements
- At least 12 years of experience
- Experience achieving meaningful results through integrated brand, performance, and content marketing strategy development and execution
- Experience planning, executing, and managing the performance of large-scale campaigns
- Understanding of regulations and emerging technologies
- Data analysis skills
- Ability to plan marketing strategies
- Experience in marketing within a large-scale financial payment network or platform ecosystem
- Data science and AI marketing agent tool skills
Benefits
- Flexible working hours
- Welfare points
- Transportation cost support for night and holiday work
- Breakfast, lunch, and dinner support
- Unlimited snacks and beverages
- Housing support
- Childcare cost support
- Holiday and Parents' Day gifts
- Health screenings for employees and family members
- Group accident insurance
- Employee club support
- Resort and condominium accommodation support