CMOS Image Sensor Marketing Manager(工作地點:新竹)

1. Market Strategy and Product Positioning
•Define market segmentation, target applications, and product positioning for CMOS image sensor products, including RGB, IR, and AI-optimized low-power sensors.
•Develop go-to-market strategies for key growth areas such as notebook PC cameras, security cameras, battery-powered cameras, smart home, and AIoT.
•Translate customer use cases and market trends into product requirements and roadmap recommendations.
•Drive product messaging and value proposition, especially in low power, always-on vision, fast wake-up, HDR, low-light performance, and AI front-end integration.

2. Customer and Business Development Support
•Work closely with sales, FAE, and business development teams to identify and develop target accounts, design-in opportunities, and strategic partnerships.
•Engage with OEMs, ODMs, module makers, SoC partners, and ecosystem players to promote image sensor solutions.
•Support key customer meetings with strong technical/commercial presentations, competitive positioning, and application proposals.
•Drive design-win momentum through clear product differentiation and customer-specific solution alignment.

3. Product Planning and Roadmap Management
•Collect and analyze market intelligence, customer feedback, competitive landscape, pricing trends, and technology direction.
•Recommend product roadmap priorities based on TAM, customer demand, margin potential, and strategic fit.
•Partner with R&D and product teams to define next-generation sensor requirements in areas such as resolution, pixel size, optical format, HDR, low-light sensitivity, power consumption, and AI integration.
•Help evaluate which projects should be prioritized, accelerated, redesigned, or discontinued.