Co-Head – Digital Business, Partnerships & Marketing

# Co-Head – Digital Business, Partnerships & Marketing ## Company Overview PGIM India Mutual Fund is a wholly owned subsidiary of PGIM, the global investment management arm of Prudential Financial, Inc. With a legacy exceeding 150 years, Prudential Financial offers a broad spectrum of financial products and services worldwide, including insurance, retirement solutions, asset management, and investment services. PGIM is a leading global investment manager managing over USD 1.4 trillion in assets, with a presence in 40 offices across 20 countries and a team of more than 1,500 investment professionals. PGIM India Asset Management, headquartered in Mumbai, provides comprehensive investment solutions to retail and institutional investors, including Mutual Funds, Portfolio Management Services (PMS), and Alternative Investment Funds (AIFs). The organization emphasizes delivering meaningful wealth-creation solutions through deep local market knowledge combined with global investment expertise. ## Job Summary The Co-Head of Digital Business, Partnerships & Marketing will spearhead PGIM India's digital marketing and growth initiatives, aligning strategies with business objectives to drive customer acquisition, engagement, and brand visibility. This leadership role involves managing large-scale digital campaigns, optimizing marketing technology platforms, and fostering strategic partnerships to enhance the firm’s digital footprint and business outcomes. The individual will lead a high-performing team, collaborate with cross-functional stakeholders, and ensure measurable results in digital growth, ROI, and brand positioning. ## Responsibilities - Develop and execute the organization’s **digital marketing strategy** aligned with business growth, fund mobilization, and brand objectives. - Lead **performance marketing** initiatives across digital channels including SEO, SEM, display advertising, social media, affiliate marketing, programmatic advertising, and mobile campaigns. - Drive **investor acquisition, engagement, retention, and conversion** through data-driven marketing initiatives and customer lifecycle programs. - Partner with **Distribution, Product, and Digital Business teams** to create integrated campaigns supporting sales across retail, HNI, and institutional segments. - Manage **digital marketing budgets**, optimize ROI through effective media investment allocation, and conduct continuous campaign performance analysis. - Build and strengthen PGIM India's **digital brand presence** via content marketing, thought leadership, investor education, social media, and reputation management. - Leverage **analytics and customer insights** to improve marketing effectiveness, personalize investor journeys, and enhance campaign outcomes. - Lead **website and digital asset optimization** initiatives focused on customer experience, engagement, lead generation, and conversion rates. - Drive **adoption and utilization** of marketing technology platforms including CRM, marketing automation, customer data platforms, analytics tools, and attribution frameworks. - Monitor **emerging digital marketing trends**, consumer behavior shifts, technological innovations, and competitive activity to identify growth opportunities. - Establish **measurement frameworks, reporting dashboards**, and governance mechanisms to track marketing effectiveness, customer acquisition costs, and overall business impact. - Lead, mentor, and develop a **high-performing digital marketing team**, fostering collaboration across business functions. - Collaborate with **strategic distribution and fintech partners** on co-marketing initiatives to enhance brand visibility, customer reach, and business outcomes. ## Qualifications - **Educational Qualifications:** MBA/Post Graduate Degree in Marketing, Digital Marketing, Business Management, Communications, or related fields. - **Certifications:** Digital Marketing certifications from recognized platforms (preferred). - **Technical Skills:** Strong understanding of marketing analytics, digital ecosystem, and marketing technology platforms. - **Experience:** 12-15+ years in Digital Marketing, Brand Management, Growth Marketing, Customer Acquisition, or related functions. - **Industry Experience:** Preferred experience in Asset Management, Financial Services, Banking, Wealth Management, Fintech, Consumer Internet, or Digital-first organizations. - **Proven Success:** Demonstrated success in scaling digital customer acquisition and engagement programs. - **Budget Management:** Proven track record of managing large digital marketing budgets and delivering measurable business outcomes. - **Leadership:** Experience leading cross-functional teams and working with senior leadership stakeholders. - **Customer Insights:** Strong understanding of customer behavior, analytics, and performance-driven marketing strategies. ## Preferred Skills - Expertise in digital transformation initiatives. - Strong negotiation and stakeholder management skills. - Knowledge of financial products and investment management industry. - Experience with co-marketing and strategic partnership development. - Familiarity with emerging digital marketing tools and platforms. - Ability to analyze complex data and translate insights into actionable strategies. ## Experience - **Years of Experience:** 12-15+ years. - **Relevant Experience:** Extensive background in digital marketing, brand management, growth marketing, and customer acquisition, preferably within financial services or related sectors. - **Leadership Experience:** Proven ability to lead large teams and manage cross-functional projects. ## Environment - The role is based in **Mumbai** with a focus on a **middle management** level position. - The work environment involves collaboration with internal teams, external agencies, fintech partners, and industry associations. - The setting is primarily office-based, with potential for hybrid work arrangements depending on organizational policies. - The role requires active engagement with digital platforms, analytics tools, and strategic partners, with a focus on innovation and continuous improvement. ## Salary Not specified. ## GrowthOpportunities Not specified. ## Benefits Not specified.