Commercial Business Analyst

Job Description:

• Support the CEO and senior management team in identifying commercially viable locations for new self-storage facilities across Kuala Lumpur, Singapore, and Hong Kong.
• Conduct market, demographic, competitor, catchment, and pricing analysis to assess the attractiveness of potential new store locations.
• Build data-driven business cases for new site expansion, including demand assessment, revenue assumptions, occupancy ramp-up, pricing strategy, capital expenditure, operating cost, and return-on-investment analysis.
• Analyze customer enquiry patterns, conversion rates, churn rate, occupancy trends, population density, traffic flow, household profile, business density, and competitor presence to identify underserved markets and growth corridors.
• Work with Finance, Operations, Sales, and Country Managers to evaluate new store opportunities from a commercial, operational, and financial perspective.
• Develop financial models and scenario analyses for new store investments, including sensitivity analysis on rental rates, occupancy, lease terms, fit-out costs, staffing costs, and payback period.
• Prepare commercial feasibility reports and investment recommendations for management review and decision-making.
• Monitor market trends in the self-storage industry, including competitor pricing, promotional activity, occupancy movements, customer demand, and new facility openings.
• Translate business data into actionable recommendations to improve revenue, occupancy, pricing, customer acquisition, and operational efficiency across existing and future stores.
• Support long-term network planning by identifying priority districts, trade areas, and strategic locations for future expansion in Singapore, Hong Kong and Malaysia.
• Partner with management to develop commercial dashboards covering store performance, market opportunity, pricing effectiveness, lead conversion, occupancy growth, and expansion pipeline tracking.
• Provide strategic insights to support investment decisions, lease negotiations, new site selection, business planning, and portfolio optimization.
• Conduct post-investment reviews of new stores against approved business cases to assess actual versus projected revenue, occupancy, costs, and investment returns.
• Improve the efficiency and consistency of business analysis through data validation, standardized financial models, dashboards, and automation.
  
  Job Requirements:
• Degree or Diploma in Business Analytics, Data Analytics, Finance, Accounting, Economics, Statistics, Real Estate, or a related discipline.
• At least 2–4 years of relevant experience in business analysis, commercial analysis, financial modelling, data analytics, market research or business planning.
• Strong analytical skills with the ability to interpret business, operational, financial, customer, competitor, and market data into clear commercial recommendations.
• Proficient in Excel and able to build financial models, dashboards, scenario analysis, sensitivity analysis, and business case presentations.
• Proficient in Python and SQL, with the ability to extract, clean, manipulate, analyze, and interpret datasets for business and commercial analysis.
• Experience with Power BI, Tableau, or other data visualization/business intelligence tools would be an advantage.
• Able to communicate clearly with senior management and cross-functional teams, and comfortable supporting business expansion decisions across Malaysia, Singapore, and Hong Kong.
• Prior exposure to real estate, self-storage, retail, logistics, property, location analysis, or multi-site operations would be an advantage.