Commercial Effectiveness Manager

Role Summary :

• Accelerate field sales capabilities and optimize commercial performance as the primary bridge between Field Operations and the broader commercial organization.

• As the Commercial Effectiveness Manager, you will lead the digital and operational transformation of field execution.

• You will oversee SAP DMS platform utilization, commercial analytics, management dashboards, and field incentive management.

• This role offers an exciting opportunity to drive modern analytics, leverage cutting-edge AI tools (e.g., Gemini, AppScript, Sigma, NotebookLM), and influence field execution across distributor networks and retail channels.

Responsibilities :

• Drive SAP DMS Core Operations & Systems Leadership: Serve as the primary Power User and liaison between Field Operations and Global IT (GIT). Maintain master data integrity, handle distributor account setups, manage user provisioning, and conduct system onboarding and refresher training for distributor teams (DSRs, clerks, supervisors).

• Lead System Upgrades & Change Management: Manage end-to-end implementation and rollout of SAP DMS Handheld (HH) upgrades, application developments, and local/divisional tech initiatives aimed at improving field team productivity.

• Commercial Analytics & Modern Tool Integration: Monitor, analyze, and report on sales targets and key execution metrics (Smile Store, ECC, Focus SKU, HH usage, GeoTagging, customer master). Proactively leverage modern AI platforms (Gemini, AppScript, Sigma, NotebookLM) to automate reporting, eliminate manual workflows, and highlight actionable opportunities for Customer Development Team Leaders (CDTLs).

• Management Dashboards & Incentive Tracking: Build, maintain, and update the CD Scorecard and Distributor Scorecards/KPI Dashboards. Manage the end-to-end tracking, compilation, and cross-functional sign-off (Finance, HR, CDTL, CDD) for Field Team Incentive/GCD schemes.

• Field Execution & Stakeholder Engagement: Partner closely with Internal Stakeholders (Customer Development, CDT Finance, CS&L, GIT) and External Partners (Distributors and HH App Vendors). Conduct accompanied store visits with Customer Development Managers (CDMs) to evaluate field execution and establish actionable SAP DMS HH improvement plans.

Required Qualifications :

• Education: Possession of a Bachelor’s degree in Business, Analytics, Information Technology, or a related field.

• Experience: 3+ years of relevant experience in Commercial Effectiveness, Field Sales Operations, Sales Analytics, or Commercial Project Management within FMCG or distributor-led business environments.

• Technical & System Skills: Proven hands-on proficiency with SAP systems (specifically SAP DMS / Sales & Distribution modules) and mobile field-force application administration.

• Analytical Capability: Hands-on experience building, managing, and maintaining commercial performance dashboards, KPI scorecards, and sales tracking models.

• Core Competencies: Strong project management discipline, cross-functional collaboration capabilities, change management skills, and clear communication with commercial leadership.

• Distributor Management Exposure: Prior experience working directly with third-party distributor teams, distributor sales reps (DSRs), and external software/app vendors.

Preferred Qualifications :

• Team player - strong team player with keeping stakeholders aware / informed of project updates

• Not afraid to speak up openly

• Advanced Technology Adoption: Demonstrated experience or high aptitude in leveraging AI tools (e.g., Gemini, NotebookLM), automation scripts (e.g., App Script), or business intelligence platforms (e.g., Sigma) to streamline reporting and eliminate manual tasks.

• Field Understanding: Practical understanding of retail field execution, store audits, route mapping, and geo-tagging metrics within fast-moving consumer goods (FMCG).

• Proficient in Mandarin or Chinese language , English language - to interact with DSRs majority Chinese by race (Chinese language), and GIT project team (English language)

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