Commercial Fuel Manager

Job Summary

As Good 2 Go’s Commercial Fuel Manager, you will help fuel mind-blowing experiences for our friends (our customers). Your primary responsibility will be to make the life of our over-the-road drivers and fleet customers better at our convenience stores, travel centers, and truck stops. You will build high-impact partnerships, turn data into decisive action, and use technology to increase profitability across the fuel value chain. At the center of our fuel strategy, you will market fuel brands, strengthen loyalty, and create customer value by aligning the right people, processes, and systems to accelerate gallon growth and profitability.

Essential Duties & Responsibilities

Gallon Growth and Profitability

• Grow fleet and commercial gallons and margin, working toward annual goals.
• Track and share results in fleet gallons, active fleet accounts, and profitability by store and program.

Strategic Partnerships & Commercial Development

• Build and maintain relationships with payment providers, fleet partners, and branded partners including AMBEST and ONE9 Networks.
• Manage partnership agreements and evaluate commercial terms, fees, rebates, incentives, and program requirements to maximize value for Good 2 Go.
• Identify opportunities to grow gallons and strengthen the business through new partnerships, fleet programs, payment solutions, and branded fuel offerings. Support fleet payment acceptance and professional-driver programs that improve convenience and capture additional gallons.
• Partner with internal teams to coordinate supplier relationships, payment reconciliation, and implement commercial initiatives.

Marketing & High-Flow Customer Experience

• Identify new highway billboard locations, freeway price signs, etc. to increase commercial canopy sales.

• Evaluate opportunities to connect fuel and merchandise promotions, expand fleet business, and increase customer loyalty. Partner with Marketing, Operations, and Retail Technology to connect fuel and merchandise offers and support reliable loyalty, payment, and fleet point-of-sale functionality (combine).
• Identify commercial canopy expansion opportunities at existing sites and participate in real estate decisions to identify new sites for commercial lanes.
• Supervise a sales intern to test expanding local fleet opportunities in Idaho.
• Establish forecourt standards for customer-facing elements, including products offered, squeegees, signage, and overall presentation.
• Develop forecourt marketing, signage, and promotional initiatives that create a convenient, consistent fueling experience.
• Gather customer feedback and work with Operations and technology partners to resolve issues and improve the fueling experience.

Analytics & Pricing

• Set daily fuel prices at commercial sites based on competitive conditions, market trends, costs, and business objectives.
• Analyze store-level gallons, margins, competitor pricing, and market performance to identify trends and recommend actions.
• Develop and maintain reporting and dashboards using Excel, Power BI, or other tools to monitor performance by store, product, brand, and program.
• Evaluate the effectiveness of partnerships, promotions, loyalty programs, fees, and incentives to identify opportunities to improve results.
• Ensure pricing inputs and system data are accurate, investigate discrepancies, and communicate key findings and recommendations to leadership.
• Work a rotating schedule to provide fuel pricing coverage across mornings, nights, and weekends.

Work Environment & Travel

• Work is typically performed in an office setting, with occasional work around fuel pumps, moving vehicles, and outside grounds.
• Travel approximately 30%.

Physical Demands

• Able to sit for extended periods and stand for moderate periods.
• Able to move throughout office and store settings, including outdoor areas.
• Able to lift up to 25 pounds.
• Able to push, pull, bend, stoop, and crawl as needed.
• Frequent use of a phone, computer, and office or store equipment.