Commercial Growth & Marketing Office Lead

Taiba Hospital Commercial Growth & Marketing Office Lead

Job Title: Commercial Growth & Marketing Office Lead

10%+ annual revenue growth driven by new commercial partnerships and targeted growth initiatives.
20%+ higher patient conversion rates across all digital marketing funnels.
Reduce patient acquisition costs by 15-20% while maximizing ROI across all digital channels.
90%+ of approved business plans seamlessly transitioned from ideation to full operational execution.
100% compliance with legal, institutional, and governance standards across all commercial activities.

Drive Digital Patient Acquisition: Own the performance marketing function and build measurable, full-funnel digital campaigns to optimize patient acquisition cost and maximize ROI.
Scale Commercial Partnerships & Business Development: Lead commercialization initiatives from ideation to operational rollout—identifying B2B opportunities, corporate wellness packages, insurance contracts, and private-pay service models.
Build Systems & Analytics: Establish real-time dashboards, attribution models, and performance routines to convert marketing activity into clear, measurable commercial outcomes.
Cross-Functional Alignment: Partner with the CEO, Clinical Department Heads, Finance, and the Transformation Management Office to align commercial execution with hospital priorities.
Governance & Team Leadership: Oversee policies, budgeting, vendor selection, and regulatory compliance while mentoring direct reports across the Commercial Growth and Marketing & Communications teams.

Clear translation of strategic hospital goals into high-performing commercial and digital marketing initiatives.
Improved digital funnel performance, increased conversion rates, and optimized patient acquisition costs.
Smooth execution of business plans from ideation through complete operational handover.
Active, data-led culture with full compliance across legal and institutional frameworks.

Bachelor's degree in Marketing or Business, with a focus on Digital Marketing, Data Analytics, Data Science, or a related field.
12 or more years of experience in commercial growth, with at least 6 years in a leadership role within healthcare or GCC markets.
Proven success closing complex healthcare deals and scaling digital marketing performance.
Deep expertise in funnel optimization, attribution models, ROI analysis, pricing models, and commercial data science
Exceptional financial acumen and high-stakes negotiation skills with C-suite and clinical stakeholders.
Fluent in English and Arabic (written and spoken)

Strategic Thinking & Commercial Data Science
Networking & High-Stakes Negotiation (C-Suite, Clinicians, External Stakeholders)
Data-Driven Decision Making & Adaptability
Team Leadership & Organizational Awareness