Commercial Insights Manager

Title: Commercial Insights Manager

Location: Auckland

Role Summary:

The purpose of the Consumer Insights Manager is to gather, analyse, interpret data and insights to inform business decisions, strategies, marketing campaigns, product development and other key initiatives.

Responsibilities:

Bring and Keep People Front & Centre of the business

• Synthesizing Data: Integrate qualitative insights with quantitative data to create a comprehensive view of the consumer using various tools.
  
  

• Deliver best-practice market insights, enabling people focused strategies to shape the decisions our business makes around key brands, innovation and customer initiatives.
  
  

• Data Integration: Combine data from various sources to provide comprehensive views that inform growth strategies and business decisions
  
  

• Be the subject matter expert and advisor to key stakeholders to ensure that people's intrinsic insights are embedded into all aspects of the business.
  
  

• Deliver insights and recommendations to the wider team, using data visualization tools to inform business strategies and performance outcomes.
  
  

Designing, developing, and implementing actionable research programs for CP brands.

• Discussing specific business and brand health opportunities with Brand and recommending appropriate research design/plan
  
  

• Strategic Guidance: Empower decision-makers with actionable intelligence to drive business agility and competitive advantage.
  
  

• Lead and manage research projects according to the needs of the business to help deliver relevant insights and keep on top of trends. (e.g. MMM)
  
  

• Dashboard Development: Oversee the development of advanced analytics dashboards that deliver real-time insights into operational performance.
  
  

Shopper & brand experience activation:

• Work with Retailers Loyalty Data Agencies to identify opportunities for growth in innovation, design product/ pack experience and retail experience
  
  

• Assist brand teams with building Omnichannel shopper journeys
  
  

Manage all third-party research suppliers including selection and performance. Also work with third parties to identify new research techniques and solutions in line with business needs.

Required Qualifications (3-5 bullet points):

• At least 3 to 5 years of proven experience in a research/ insights agency
  
  

• Ideally with additional experience in the client side of a multinational or in an advertising agency strategy role or in an innovation agency
  
  

• Experience in Consumer & Market Insights for innovation/ mining trends/ NPD insights
  
  

• Experience in new product innovation, consumer feedback in innovation process that helps to learn, adapt and test online
  
  

• Strong command of standard and evolving insights methodologies, including culture and data to solve complex business challenges and create/recommend appropriate action.
  
  

• Articulate and able make impactful presentations and influence an audience
  
  

• Strong ad hoc research background;
  
  

• Experience in U&A, Segmentation, Strategic and Brand Development Research (including Innovation)
  
  

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