Commercial Programs Coordinator
Summary
Drives commercial strategy for industrial test tools in EMEA by analyzing sales performance, launching campaigns, and managing new product rollouts with cross-functional teams.
Job Purpose:
The Commercial Programs Coordinator role is a high impact, highly cross functional and high energy role. Responsible for working with our team of Commercial Strategy Managers, Sales Leaders, Marketing Managers and Product team amongst others to support the strong execution of our commercial strategy and to turn it into impact.
Primarily focusing on our Field Sales product lines, you will be accountable for analysing sales performance of different product lines, implementing promotions & campaigns to boost performance and managing the commercialisation of new products as well as the wider product life cycle with the commercial team.
Analytical, a strong communicator and team player, you will be working in a large matrix organization and a fast-paced, results-driven team. A typical day will include coordinating efforts with marketing for promotional activities, providing guidance to specialized sales teams, optimizing channel sales strategies, and ensuring master data, sales operations, planning/logistics are equipped with the necessary information to operate effectively. Your role will be EMEA based, reporting to the EMEA Commercial Strategy Director – Field Sales, but will require you to work extensively with our global teams in Product, Marketing and Sales.
Key Responsibilities
- Support with the development and lead execution of annual strategic growth plans for IG/FCAL/FNET/FPI & CMA product lines within EMEA region;
- Monitor business performance, sales trends and campaign effectiveness, providing insights and recommendations to the commercial team;
- Establishing and monitor key performance indicators to ensure that sales performance at the product line are regional levels are on track to meet or exceed goals;
- Responsible for partnering with business unit leadership and Regional Sales & Marketing leadership to execute marketing plans;
- Coordinate the deployment and performance tracking of marketing and lead generation campaigns designed to grow end user market or increase market share specificity around product growth, share gain and market making with strategic verticals;
- Support the development and coordinate the execution of quarterly and annual commercial plans;
- Coordinate activities of regional marketing & sales teams to support new products, commercial and marketing activities;
- On New Product Introductions :
- Coordinate cross-functional execution of regional launch plans and marketing activities (demand gen, awareness, channel marketing and assets).
- Support the development and execution of EMEA go-to-market plans in partnership with Product, Sales and Marketing teams.
- Partner with marketing, sales and channel partners to manage new product introduction training, demo deployment across EMEA region.
- Create and maintain key performance indicators of NPI success.
ESSENTIAL FUNCTIONS:
Commercial Planning:
- Support the development and coordinate the execution of quarterly and annual commercial plans;
- Ideate on, build and drive execution of all commercial programs with all internal stakeholders like Marketing, Sales, Inside Sales, Sales Operations;
- Comprehensively report on progress of commercial activities through bowlers, narratives and monthly L2 KPI reviews;
- Act as stakeholder for regional and global agile teams in the marketing organization.
Commercial Planning:
- Support the development and coordinate the execution of quarterly and annual commercial plans;
- Ideate on, build and drive execution of all commercial programs with all internal stakeholders like Marketing, Sales, Inside Sales, Sales Operations;
- Comprehensively report on progress of commercial activities through bowlers, narratives and monthly L2 KPI reviews;
- Act as stakeholder for regional and global agile teams in the marketing organization.
Commercial Excellence:
- Through FBS tools like Daily Visual Management drive prioritization and resource allocation within commercial teams based on targets and performance;
- Through solid Voice of Customer (VOC) skills, market understanding, and customer proximity be able to drive market segmentation, transformative marketing, value selling and sales process optimization within relevant teams;
- Actively embrace, drive and report on problem solving related to agreed commercial programs and priorities;
- Represent Fluke, the commercial team and/or the workflow on internal congresses, strategic distributor events, exhibitions etc.;
- Continuously, through analysis of proprietary data and/or market data, assess opportunities for growth.
- Through FBS tools like Daily Visual Management drive prioritization and resource allocation within commercial teams based on targets and performance;
- Through solid Voice of Customer (VOC) skills, market understanding, and customer proximity be able to drive market segmentation, transformative marketing, value selling and sales process optimization within relevant teams;
- Actively embrace, drive and report on problem solving related to agreed commercial programs and priorities;
- Represent Fluke, the commercial team and/or the workflow on internal congresses, strategic distributor events, exhibitions etc.;
- Continuously, through analysis of proprietary data and/or market data, assess opportunities for growth.
Required Skills & Experience
- Bachelor’s degree in marketing and/or business;
- A minimum of 3 years’ experience in marketing, sales or product management working in organizations with highly advanced, innovative technical products;
- Experience with sales and/or marketing of products in the EU28/EMEA with a track record of increasing or creating market share;
- Experience working in large, matrixed and global organizations;
- New product introduction (NPI) launch experience with tracking to meet or exceed targets;
- Strong analytical skills with the ability to turn data into insights and communicate clear strategic recommendations;
- Proven to be highly adaptable, well organized and excellent communicator & influencer.