COMMUNICATION & EVENT COORDINATOR

Summary:

The Communications and Events Coordinator is responsible for developing and executing strategic brand communications, public relations, and event marketing initiatives. This role plays a key part in strengthening brand awareness, fostering customer loyalty, and driving engagement through content creation, media outreach, and influencer partnerships. Additionally, the position oversees event planning, ambassador management, email marketing, and press release distribution, ensuring a consistent and impactful brand presence across multiple channels.

Essential Functions & Responsibilities:

• Draft and distribute press releases, build relationships with industry media, and coordinate media coverage to enhance Four-Wheel Campers’ visibility in the overlanding and outdoor adventure space.
• Plan, coordinate, and execute trade shows, customer rallies, and corporate events, ensuring seamless logistics, engaging programming, and brand consistency. Manage vendor relationships and event marketing efforts, plus serve as an on-site company representative with strong product knowledge and support.
• Develop and execute targeted email campaigns and flows to engage customers, promote new products, and drive event attendance. Optimize email performance through segmentation, A/B testing, and performance tracking.
• Identify, onboard, and manage relationships with brand ambassadors and influencers, ensuring alignment with Four-Wheel Campers’ brand values and marketing objectives. Track deliverables and performance.
• Develop and implement communication strategies that align with company goals, ensuring a cohesive brand voice across all marketing channels.
• Develops content strategy, plans the content creation calendar, research and plans content shoots, films and edits, and creates and maintains social posting calendars and schedules posts (and monitoring engagement). This includes scripting, storytelling, set planning, plus films and edits content for posts and agency use in advertising. This role will require being in front of the camera, as a partial company and brand spokesperson.
• Oversee scheduling and logistics for the company’s demo fleet, ensuring efficient allocation for events, media opportunities, ambassadors, and employees.
• This role involves travel with driving to coordinate and hosting events, plus travel for content at various locations. Expect to travel 7-10 weekends per year, with additional weekdays, while living and working out of a truck camper in varying weather conditions.
• Ability to perform additional duties as assigned.