Communications and Marketing Manager

Job Overview

The Communications and Marketing Manager is an exempt, professional-level position responsible for the strategic planning, development, launch, and management of AVANCE–San Antonio’s communications and marketing initiatives. The role exercises independent judgment in advancing organizational visibility, brand positioning, storytelling, and engagement across digital, print, and in-person platforms.

Working in close partnership with the Senior Director of Communications and Development, this position leads integrated marketing and communication campaigns aligned with AVANCE’s strategic growth plan. The Manager serves as a subject-matter expert and internal advisor, influencing organizational messaging, public presence, volunteer engagement, and campaign strategy. The position regularly exercises discretion on matters of significance and manages multiple complex initiatives simultaneously

Job Responsibilities

• Exercises independent judgment in the development, launch, and management of organization-wide communications and marketing strategies aligned to AVANCE’s strategic growth plan.
• Leads integrated marketing and communication campaigns supporting program expansion, community engagement, volunteer involvement, advocacy, and organizational visibility.
• Serves as the primary steward of AVANCE’s brand, ensuring consistency of voice, messaging, tone, and visual identity across all internal and external communications.
• Oversees the strategic development and approval of content for websites, digital platforms, email campaigns, social media, presentations, advertising, and print materials.
• Directs organizational storytelling efforts that communicate program impact, family outcomes, volunteer engagement, and community partnerships.
• Manages digital communication platforms, including website strategy, content governance, and audience engagement optimization.
• Establishes social media strategy and performance standards; evaluates analytics and adjusts approach to improve reach and effectiveness.
• Plans and oversees communication strategy for organizational events, campaigns, graduations, community outreach, and volunteer initiatives.
• Leads the coordination, promotion, and on-site communication support for volunteer events, ensuring alignment with organizational priorities and brand standards.
• Develops, reviews, and approves high-level messaging, talking points, speeches, press releases, and public communications.
• Directs media relations strategy, including pitching stories, coordinating interviews, advising leadership, and managing external media communications.
• Manages communication-related budgets, vendors, consultants, and contracts, exercising discretion to ensure fiscal responsibility and strategic alignment.
• Provides functional supervision and professional guidance to communications staff, contractors, interns, or temporary personnel.
• Collaborates with Executive Leadership and department heads to advise on communication strategy, campaign messaging, and organizational positioning.
• Supports Board communications, executive presentations, annual report messaging, and internal communications strategy.
• Evaluates engagement data, market trends, and media performance to inform strategic decisions and continuous improvement.
• Ensures compliance with AVANCE policies, brand standards, confidentiality requirements, and professional best practices.
• Performs other duties consistent with the scope and intent of an exempt managerial position.