Communications Designer & Multimedia Producer

Communications Designer & Multimedia Producer

Department: Communications
Reports To: Director of Communications

Position Summary

The Communications Designer & Multimedia Producer develops and executes internal and external communications through graphic design, branded content, social media, written content development, video and multimedia production, employee communications, recruiting materials, event support, and digital content management.

This role is responsible for producing creative materials that support agency initiatives while maintaining brand consistency across communication channels. The position works closely with the Director of Communications and internal departments to develop visual and written content that is clear, professional, and aligned with agency standards.

The role also works directly with internal stakeholders to understand the audience, objective, and underlying communications need; gather and synthesize information from conversations and source materials; and determine the appropriate creative solution.

The ideal candidate is organized, creative, collaborative, curious, comfortable working independently, and able to manage multiple projects while building productive working relationships with employees across different roles, personalities, and communication styles.

This role is intended to be an experienced, hands-on creative communications position rather than a senior strategist or entry-level coordinator. The Director of Communications retains responsibility for communications strategy, while this position is expected to independently own a meaningful portion of creative and multimedia execution and work directly with internal stakeholders to develop effective solutions.

Primary Responsibilities

Graphic Design & Brand Support (30%)

• Design flyers, brochures, presentations, newsletters, recruiting materials, event signage, advertisements, sales materials, and other communication pieces.
• Maintain agency brand standards across communications.
• Apply strong typography, layout, visual hierarchy, and design judgment across print and digital work.
• Translate complex information and communications objectives into clear visual solutions.
• Update templates and marketing materials as needed.
• Coordinate print production and vendor requests.
• Prepare files for electronic and print distribution.

Social Media & Digital Content (20%)

• Create graphics and content for social channels.
• Create platform-appropriate short-form video, photography, carousels, and other digital content.
• Schedule and publish approved social content.
• Maintain and execute content calendars in collaboration with the Director of Communications.
• Support employee, recruiting, and producer visibility content initiatives.
• Monitor engagement metrics and provide reporting.
• Use audience and performance insights to help improve future content.

Cross-Functional, Internal Communications & Sales Support (20%)

• Develop written and visual content for internal communications, newsletters, blogs, client resources, sales materials, recruiting, and other agency communications.
• Work directly with producers, Client Advisors, HR, and other departments to understand communications needs, gather source information, and develop appropriate solutions.
• Translate conversations, technical information, industry resources, Zywave content, and other source material into clear, useful communications for employees, clients, prospects, and producers.
• Support producer presentations, industry-specific materials, client education, and other sales-enablement communications.
• Support employee communications, onboarding, engagement, recruiting, and employer-brand initiatives.
• Use active listening and thoughtful questions to clarify audience, objective, context, and desired outcome before developing significant communications.
• Use approved AI tools to support research, drafting, editing, and content repurposing while applying independent judgment for accuracy, relevance, tone, audience, and brand alignment.

Video & Multimedia Production (15%)

• Plan, shoot, edit, and produce video for internal communications, recruiting, social media, client education, producer visibility, training, and events.
• Independently operate cameras and basic lighting and audio equipment.
• Coordinate participants and basic production logistics.
• Support photography, podcast, and studio-based production as needed.
• Coordinate with outside production resources when advanced production capabilities are required.

Website & Digital Content Maintenance (10%)

• Update website content, images, and employee information.
• Publish approved content through existing web platforms.
• Maintain digital asset organization.
• Support communications-related platforms such as Teams, Pathway, Sharepoint and Zywave, with training provided as needed.
• Support email and digital communications campaigns using approved platforms.

Event & Community Support (5%)

• Assist with event graphics, signage, and promotional materials.
• Coordinate communication materials for agency events.
• Capture event photography when needed.
• Support basic event production, vendor coordination, video, and other communications needs as appropriate.

Administrative & Department Support

• Maintain photo, design, video, and content libraries.
• Track project requests and deadlines.
• Assist with communication-related administrative tasks.
• Manage multiple projects and timelines independently while keeping appropriate stakeholders informed.
• Help identify opportunities to improve communications workflows and production efficiency.

AI & Emerging Tools

• Use approved AI-assisted tools appropriately for research, ideation, drafting, editing, content repurposing, design exploration, and production efficiency.
• Apply judgment to AI-generated work and maintain responsibility for accuracy, quality, originality, brand alignment, privacy, and appropriate data handling.
• Remain open to learning new creative and communications technologies as workflows evolve.