Community Advocacy Manager [Assasin's Creed]

Community Development & Advocacy Manager

Assassin's Creed | Ubisoft China – Shanghai

Your Mission

We are looking for a passionate, creative and hands-on Community Development & Advocacy Manager to build and grow the Assassin's Creed community in China.

Your mission is to turn players into engaged fans, and passionate fans into true brand advocates.

You will own the local community strategy and bring it to life every day: connecting with players, creating exciting activities, growing loyal fan communities and making Assassin's Creed a brand that players love, share and champion.

What You Will Do

1. Build & Grow the Community

● Define and execute a community growth and engagement strategy for Assassin's Creed in China.

● Identify different player audiences, their interests and the best platforms to reach and engage them.

● Grow an active, passionate community that strengthens brand visibility, loyalty and advocacy.

2. Turn Fans into Brand Advocates

● Identify, recruit and develop core fans, community leaders and passionate ambassadors.

● Build different levels of community engagement, from wider fan groups to dedicated VIP communities, with activities and benefits tailored to each audience.

● Inspire fans to create, share, recommend and champion Assassin's Creed, including during challenging moments.

3. Be at the Heart of the Community

● Engage directly with players every day: start conversations, answer questions, listen to feedback and build meaningful relationships.

● Keep communities active through discussions, interactions and regular engagement initiatives.

● Understand community sentiment, manage sensitive conversations and maintain a welcoming, positive and professional environment.

4. Create Experiences That Bring Fans Together

● Imagine, plan and deliver engaging community activities: online and offline events, livestreams, contests, fan challenges, VIP experiences and more.

● Encourage fan creativity through cosplay, fan art, videos, guides and other community-generated content.

● Work with creative teams and partners to source, develop and adapt content that keeps the community excited and involved.

5. Connect People & Make Things Happen

● Work hand in hand with Ubisoft's Global Publishing teams, our local partners and local teams to build a consistent community strategy for China.

● Bring ideas to the table, challenge proposals constructively and mobilize the right people and resources to execute activities.

● Act as the voice of Chinese players, sharing their feedback, expectations and concerns with internal teams.

6. Own the Results

● Define clear objectives and measure community growth, participation, engagement, loyalty and advocacy.

● Understand what works, what doesn't and continuously improve your activities.

● Take ownership of your community's development and long-term health.

What Success Looks Like

A growing, active and loyal Assassin's Creed community in China. Fans who don't just follow the brand, but participate, create, share, recommend it and help it thrive.

You won't just manage a community. You'll build one.

社区发展与品牌倡导经理

Community Development & Advocacy Manager

《刺客信条》 | 育碧中国 – 上海

你的使命 (Your Mission)

我们正在寻找一位充满热情、富有创意且执行力强的社区发展与品牌倡导经理，负责打造并发展《刺客信条》在中国的玩家社区。

你的使命是让玩家成为积极参与的粉丝，让热爱游戏的粉丝成为真正的品牌拥护者。

你将全面负责中国市场的社区策略，并将其落实到日常工作中：与玩家建立联系、策划精彩的社区活动、培养忠诚的粉丝群体，让《刺客信条》成为一个玩家真正热爱、乐于分享并主动支持的品牌。

你的工作职责 (What You Will Do)

1. 建设并壮大玩家社区 (Build & Grow the Community)

● 制定并执行《刺客信条》在中国市场的社区增长与活跃度提升策略。

● 识别不同类型的玩家群体，了解他们的兴趣和需求，并选择最合适的平台与方式进行触达和互动。

● 持续发展活跃、充满热情的玩家社区，提升品牌知名度、玩家忠诚度和品牌拥护度。

2. 将粉丝培养成品牌拥护者 (Turn Fans into Brand Advocates)

● 发掘、招募并培养核心粉丝、社区领袖及品牌大使。

● 根据不同玩家群体的参与程度，建立分层的社区运营体系，从大众粉丝社区到核心 VIP 社群，为不同群体设计专属活动和权益。

● 激励粉丝主动创作内容、分享资讯、推荐并支持《刺客信条》，包括在品牌面临挑战时，依然愿意积极参与并表达支持。

3. 深入社区，与玩家保持紧密联系 (Be at the Heart of the Community)

● 每天直接与玩家互动：主动发起话题、回答问题、倾听反馈，并建立长期、良好的关系。

● 通过持续的交流、讨论和互动活动，保持社区活力和玩家参与热情。

● 及时了解玩家情绪和社区舆论，妥善处理敏感话题，营造友好、积极且专业的社区环境。

4. 创造让粉丝相聚的精彩体验 (Create Experiences That Bring Fans Together)

● 发挥创意，策划并执行线上线下社区活动，包括直播、比赛、粉丝挑战、VIP 专属体验等。

● 鼓励玩家创作 Cosplay、同人绘画、视频、游戏攻略等内容，激发社区创造力。

● 与创意团队及合作伙伴协作，获取、开发和调整适合中国玩家的内容，持续激发粉丝兴趣和参与热情。

5. 连接团队，推动创意落地 (Connect People & Make Things Happen)

● 与育碧全球发行团队、本地合作伙伴（our local partners）及中国本地团队紧密协作，共同制定并推动符合中国市场需求的社区策略。

● 积极提出创意，以建设性的方式讨论和挑战现有方案，并协调所需人员与资源，推动活动落地。

● 成为中国玩家与内部团队之间的桥梁，及时传递玩家反馈、期待和关注的问题。

6. 对结果负责 (Own the Results)

● 制定清晰的目标，衡量社区增长、玩家参与度、活跃度、忠诚度及品牌拥护度。

● 分析哪些活动有效、哪些需要改进，并持续优化社区运营方式。

● 对社区的长期发展、活跃度和健康度承担责任。

怎样才算成功？(What Success Looks Like)

在中国建立一个持续增长、活跃且忠诚的《刺客信条》玩家社区。

这里的粉丝不仅仅是品牌的关注者，更会主动参与、创作、分享、推荐，并帮助《刺客信条》不断发展壮大。

你的工作不只是管理一个社区，而是亲手打造一个真正有生命力的玩家社区。

You won't just manage a community. You'll build one.

• strategies.

Who We Are Looking For

● Community Builder: Proven experience growing and managing gaming communities, with a strong understanding of gaming culture and player behavior.

● Creative & Hands-on: Full of ideas, able to turn them into engaging activities and personally drive their execution.

● People Person: Genuinely enjoys talking with players, building relationships and bringing people together, while maintaining professional boundaries.

● Strategic & Results-driven: Able to build a clear plan, set priorities, take initiative and deliver measurable results.

● Digital & Gaming Savvy: Strong knowledge of Chinese community platforms, social networks and the ways gaming audiences interact.

● Collaborative & Influential: Comfortable working with different teams and partners, able to defend ideas, negotiate and build on others' expertise.

● Passionate Gamer: Genuine passion for video games, ideally with a strong interest in Assassin's Creed.

● Communication: Native-level Mandarin and professional working English.

• 我们期待这样的你 (Who We Are Looking For)

  ● 社区建设者 (Community Builder)： 拥有游戏社区运营与发展经验，了解游戏文化、玩家行为，并有实际推动社区增长的成功经验。

  ● 创意丰富、执行力强 (Creative & Hands-on)： 有想法，更能将想法转化为有趣的社区活动，并亲自推动执行。

  ● 热爱与人交流 (People Person)： 真正喜欢与玩家沟通、建立关系、凝聚社区，同时能够保持专业判断和适当的职业边界。

  ● 具备策略思维与结果导向 (Strategic & Results-driven)： 能够独立制定计划、明确优先级、主动采取行动，并取得可衡量的成果。

  ● 熟悉数字平台与游戏社区 (Digital & Gaming Savvy)： 深入了解中国的社区平台、社交媒体及游戏玩家的互动习惯。

  ● 善于协作并具有影响力 (Collaborative & Influential)： 能够与不同团队和合作伙伴高效合作，善于沟通、协商，坚持自己的合理观点，同时吸收他人的专业意见。

  ● 热爱游戏 (Passionate Gamer)： 对电子游戏充满热情，对《刺客信条》系列有浓厚兴趣者优先。

  ● 语言能力 (Communication)： 中文达到母语水平，具备良好的英语工作沟通能力。

Benefits and Perks from Ubisoft Shanghai:

• A minimum of 15 days paid annual leave
• Monthly meal and snack allowance
• Premium medical insurance plan and free annual health check
• Game Package: free access to Ubisoft games on PC plus a rich and expanding library of games & books
• Employee Assistance Program: wellbeing solutions, emotional support, and life coaching
• Jumpstart your growth: A rich resevoir of premium and exclusive learning resources to support your continuous learning, expand your skillset, and advance your career.
• 10+ staff clubs featuring weekly sports and gaming activities and events