Community and SEO Content Manager
We’re looking for a proactive, hands-on Community & SEO Content Manager who combines strong content creation and SEO skills with a genuine interest in building professional communities.
You’ll play an important role in growing ArboNation by creating valuable, trustworthy resources that help tree care professionals solve real-world challenges, improving our visibility through organic search, and building an engaged community where industry professionals can connect, share knowledge, and learn from one another.
The ideal candidate is both a strong writer and a community builder - someone who takes initiative, understands audience needs, works independently, and follows through to turn ideas into meaningful results.
Responsibilities
Audit, update, and maintain existing website content.
Conduct keyword research and identify relevant search opportunities for the US market.
Plan, write, edit, and publish SEO-friendly content, including guides, checklists, and templates.
Improve on-page SEO, content structure, and internal linking.
Research audience needs and turn recurring questions into useful resources.
Recruit, onboard, and support founding community members.
Manage daily community activity, respond to questions in English and Spanish, and facilitate discussions.
Follow up with members to help them achieve practical outcomes.
Coordinate expert sessions and identify opportunities for new content.
Monitor SEO performance, website analytics, and community engagement.
Prepare monthly reports and collaborate with marketing, partnerships, and development teams.
Ensure content accuracy, source verification, privacy, and responsible use of AI.
Requirements
Strong English writing, editing, and interviewing skills.
Practical experience with SEO, keyword research, search intent, and on-page optimization.
Experience managing website content through a CMS.
Working knowledge of Google Search Console and website analytics.
Strong research and fact-checking skills.
Experience in community management, onboarding, moderation, and member support.
Spanish proficiency at approximately B2 level or equivalent.
Ability to create clear, practical content from complex information.
Strong organizational skills and the ability to work independently.
Responsible use of AI tools and understanding of confidentiality, privacy, and consent.
Nice to have:
Experience with B2B or professional communities.
Knowledge of arboriculture, landscaping, construction, or other field-service industries.
Experience with newsletters, online events, and technical SEO.
Work format: Full-time, remote, Monday–Friday, with agreed working hours that overlap with the US market.