Community & Brand Activation Manager

Position Overview

Develop and execute integrated marketing strategies in collaboration with key stakeholders to drive brand awareness, consumer engagement, and business growth in Korea. Build strategic partnerships within sports and wellness communities, connect digital content with online and offline brand experiences, and translate community engagement into measurable business outcomes through social media, performance marketing, and e-commerce

Key Responsibilities

Integrated Marketing, Community & Brand Activation

· Develop and manage integrated marketing (IMC) strategies and execution plans in collaboration with key stakeholders, adapting initiatives to market trends and consumer insights.

· Analyze Korean consumer behavior, online communities, social conversations, and platform trends to shape marketing and community strategies.

· Identify and build long-term partnerships with influencers, celebrities, creators, community leaders, and strategic partners across running, HYROX, golf, strength training, wellness, outdoor, and active lifestyle communities.

· Plan and manage partnership programs including product seeding, paid collaborations, sponsorships, and co-marketing campaigns.

· Create and execute digital content, social campaigns, Therabody Run Clubs, recovery sessions, sports events, and other brand activations to expand consumer touchpoints across online and offline channels.

· Connect digital content with offline brand experiences, extending engagement through social media, performance marketing, and e-commerce to drive brand awareness, customer engagement, conversion, and business growth.

· Manage timelines, budgets, and resources for content production, paid media, product seeding, sampling, events, sponsorships, and partnership activities.

· Measure and optimize campaign, community, and partnership performance by analyzing reach, engagement, traffic, conversion, and business impact to continuously improve marketing effectiveness.

Qualifications

5+ years of experience in brand, community, content, or digital marketing.

Experience planning and executing integrated marketing (IMC) campaigns.

Experience working with influencers, creators, communities, and external partners.

Experience managing digital content, community programs, brand activations, or events.

Strong project management, budgeting, and data-driven analytical skills.

Strong understanding of Korean consumer behavior, digital culture, and social media trends.

Passion for sports and wellness, with an active lifestyle and genuine understanding of relevant communities.

Comfortable communicating in English in a business environment.

Preferred Qualifications

Experience working with sports, fitness, wellness, or outdoor brands.

Active participation in or strong networks within running, HYROX, golf, or other active lifestyle communities.

Experience managing personal social media channels or creating digital content.

Experience as an influencer, creator, or community leader.

Experience collaborating with global or cross-functional teams.