COMMUNITY & EVENTS LEAD
Community Building
Develop and execute ALLY’s community engagement strategy.
Build meaningful relationships with members, ambassadors, instructors, and partners.
Increase member retention through thoughtful engagement initiatives
Create opportunities for members to connect beyond workouts.
Develop referral programmer and ambassador initiatives.
Gather member feedback and identify opportunities to improve the overall experience.
Events & Experiences
Plan, organise, and execute: Member appreciation events, Wellness workshops, Brand launches, Charity rides and community initiatives, Social gatherings, Networking events, Recovery-focused experiences, Outdoor fitness activations, Corporate wellness events, Exclusive VIP experiences etc.
Responsibilities include: Budget management, Vendor sourcing, Event logistics, Timeline management, Staff coordination, Guest management, Post-event reporting
Partnerships
- Identify and build strategic partnerships with brands aligned with ALLY’s positioning, including: Luxury hotels, Wellness brands, Health and recovery providers, Premium cafés, Corporate organisations, Lifestyle brands, Residential developments, Fashion and activewear brands
- Negotiate collaboration opportunities that create value for both ALLY and our members.
Corporate Engagement
Develop relationships with nearby businesses and corporations by:
- Organising corporate wellness programmes
- Managing employee engagement initiatives
- Coordinating private fitness sessions
- Creating customised wellness experiences
- Building long-term corporate partnerships
Marketing Collaborations
Work closely with the Marketing and Creative teams to:
Develop event campaign
qCreate engaging member stories
Promote community initiatives
Generate social media content opportunities
Build excitement around launches and collaborations