Community Liaison / Sales Counselor

The Army Residence Community (ARC) is seeking an outgoing, motivated, and relationship-driven Community Liaison / Sales Counselor to join our Marketing team. This position plays an important role in connecting prospective residents and their families with our community, guiding them through the sales and admissions process, and helping ARC achieve its occupancy goals.

The ideal candidate enjoys building relationships, networking in the community, presenting information, and helping individuals make important decisions about their future. Experience in healthcare marketing, senior living sales, or a Life Plan Community (CCRC) is highly preferred.

Position Details

· Job Title: Community Liaison / Sales Counselor

· Department: Marketing

· Reports To: Director of Marketing

· FLSA Status: Exempt

· Typical Schedule: Monday–Friday, 8:30 a.m.–5:30 p.m., with occasional evening and weekend hours based on business needs

What You’ll Do

Sales & Prospective Resident Relations

· Respond to inquiries and guide prospective residents through the sales process.

· Schedule and conduct tours for prospective residents and their families.

· Maintain ongoing relationships with prospects, nurture leads, and build the waitlist.

· Explain residency contracts and related information to help prospects make informed decisions.

· Work toward established sales and occupancy goals.

· Maintain accurate and timely records in the customer relationship management (CRM) system.

· Collaborate with Assisted Living Managers to educate and assess prospective residents.

· Coordinate admissions paperwork, process down payment checks, and maintain resident files following receipt of deposits.

Community Outreach & Networking

· Build and maintain relationships with referral sources, including financial planners, realtors, churches, military organizations, healthcare providers, and senior services groups.

· Represent ARC at community events, networking functions, healthcare mixers, retiree events, Chamber activities, and service organizations.

· Develop and deliver educational presentations to community groups and prospective residents.

· Maintain and expand ARC’s master contact list.

· Support marketing initiatives designed to increase awareness, generate leads, and grow community occupancy.

Marketing & Administrative Support

· Assist with implementing ARC’s Strategic Marketing Plan.

· Support marketing luncheons, new resident orientations, health fairs, and other internal and external events.

· Assist with marketing projects, website updates, social media, and related outreach activities as needed.

· Manage multiple projects, meet deadlines, and maintain accurate documentation.

· Provide professional, welcoming customer service to residents, prospective residents, families, visitors, and coworkers.

· Maintain confidentiality of resident, employee, and organizational information.

· Perform general administrative duties and other responsibilities as assigned.

What We’re Looking For

· Experience: Five or more years of healthcare marketing and sales experience preferred, ideally in a Life Plan Community or Continuing Care Retirement Community (CCRC).

· Education: Associate or bachelor’s degree preferred.

· Proficiency in Microsoft Office, including Word, Outlook, Excel, and PowerPoint.

· Experience using sales CRM software.

· Familiarity with website updates, social media platforms, and search engine optimization (SEO) tools.

· Strong verbal, written, presentation, and interpersonal communication skills.

· Excellent relationship-building, networking, and customer service skills.

· A positive, welcoming, outgoing, and professional demeanor.

· Self-motivation, creativity, confidence, and the ability to work independently.

· Strong organizational skills, attention to detail, and the ability to manage competing priorities.

· Good judgment, problem-solving skills, and the ability to make sound decisions with minimal supervision.

· A collaborative approach and a commitment to transparent, professional relationships.

· A valid Texas driver’s license and the ability to meet ARC’s driver liability requirements.

Why Join the Army Residence Community?

At the Army Residence Community (ARC), we value our team members and are committed to providing a supportive workplace and competitive benefits.

Our Benefits Include:

· Medical, dental, and vision insurance

· Employer contributions toward retirement through our 403(b) retirement plan

· Paid vacation and holidays

· Employee Assistance Program (EAP)

· Opportunities for professional development and career growth

· Employee recognition and engagement programs

· A welcoming, team-oriented work environment

· The opportunity to make a meaningful difference in the lives of residents and their families