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MEDICA HEALTH MANAGEMENT INC

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Community Marketing Liaison (Marketer)

Open 32d

Working for Cuidado Casero Home Health & Hospice isn’t just a job. It’s a career where your skills and passion for delivering quality care make a positive difference to the clients and their families we serve.

We are looking for a Community Marketing Liaison (Marketer) to secure patients that require our services by implementing existing marketing strategies, improving on those strategies and helping to identify new strategies.

Position Functions:

  • Quickly establish rapport, credibility, and integrity with existing accounts and pending prospects.
  • Develop existing relationships into steady referral sources.
  • Provide feedback from referral sources regarding Agency performance.
  • Create and propose business development opportunities that will benefit our company by increasing visibility in each community.
  • Generate and manage leads from various referral sources while being a liaison between Agency and the community regarding community and customer needs.
  • Development and promotion of home health programs and services while maintaining the standards of practice consistent with quality health care and maximizing human, financial and equipment resources.
  • Meet or exceed referral to admission goals.
  • Conduct daily rounds in assigned markets to identify new patients in need of Home Health services.
  • Perform assessment on potential patients to evaluate appropriateness for Home Health Services.
  • Communicate all necessary information to the Agency In-take coordinator to ensure a smooth admission and transition to service.
  • Provide counsel to Agency leaders regarding needs of the community.
  • Collaboratively develop and maintain protocols specific to new programs.
  • Demonstrate as in-depth knowledge of, and ensure compliance with all local, state and federal laws relating to marketing of the agency.
  • Assist in direction of programs through collaboration with and delegation of responsibility to administrative and supervisory personnel.
  • Establish a public relations program for interpretation of the agency’s services and to foster good working relations with physicians and community agencies.
  • Responsible for assuring patient/resident safety.
  • Carries out other duties as necessary.
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