Community Outreach Manager

We are seeking a highly motivated, experienced, and connected Community Liaison to lead referral generation efforts and drive business growth for our home care agency. This is a results-oriented position that demands an individual who understands the industry landscape, has strong existing relationships, and can produce measurable outcomes.

This is not an entry-level position. You will be expected to operate independently, take full ownership of your territory, and be accountable for referral metrics that directly impact the company’s profitability.

Key Responsibilities:

• Develop and execute a referral growth strategy targeting hospitals, skilled nursing facilities, assisted living, hospice, physician offices, case managers, and other community partners.
• Leverage existing relationships to generate qualified referrals for home care services (personal care, companionship, etc.).
• Maintain a weekly presence (10–15 hours minimum) at assigned referral partners and to strengthen engagement and drive referral flow.
• Meet or exceed monthly and quarterly referral targets as defined by leadership.
• Track and report on referral activity, relationship status, and pipeline using CRM or tracking tools.
• Provide feedback on market trends and competitor activity to inform strategic decisions.
• Represent the company professionally at community events, health fairs, and networking meetings.
• Collaborate with intake and care coordination teams to ensure timely onboarding of referred clients.
• Flexibility to help in our capacities as needed

Key Performance Indicators (KPIs):

• # of Qualified Referrals per Week/Month
• Conversion Rate of referrals to active clients
• Revenue Generated from referral sources
• # of Weekly In-Person Visits/Hours Logged at assigned facilities
• # of New Referral Relationships Established per Quarter
• Client satisfaction and feedback from referred cases