Community Relations & Marketing Coordinator (50141)

Position Summary: The Community Relations & Marketing Coordinator is responsible for elevating our brand presence in the community, driving patient acquisition and retention through strategic marketing, and cultivating partnerships that advance our mission. This role blends hands-on event execution, sponsorship management, content and campaign development, public relations, and physician/partner outreach. The coordinator will collaborate closely with clinical leadership, operations, and front-line teams to ensure a consistent, high-quality patient experience aligned with our organizational values.

Key Responsibilities

Community Relations & Partnerships (40%)

• Develop and coordinate a community engagement strategy that increases brand visibility and patient referrals across key markets.
• Build and maintain relationships with schools, athletic programs, clubs/gyms, senior centers, employers, and local organizations.
• Plan and execute community events (e.g., injury prevention clinics, health fairs, team fittings, screenings), including logistics, staffing, materials, and post-event follow-up.
• Coordinate sponsorships and donations: evaluate opportunities, negotiate terms, ensure brand alignment, and measure ROI.
• Serve as a point of contact for external partners, athletic trainers, and referring providers, coordinate speaking engagements and community education.

Marketing Strategy & Execution (40%)

• Own the annual marketing calendar—multichannel campaigns across web, social, email, print, and onsite signage.
• Partners with operations to promote service lines (e.g., sports medicine, total joint replacement, walk-in/urgent orthopedic care) and new providers or locations.
• Create or oversee content (blogs, patient stories, provider spotlights, newsletters, short-form video) and ensure alignment with brand guidelines.
• Coordinate digital presence with website updates (service pages, provider bios, calls-to-action) and local listings (Google Business Profiles, maps, directories).
• Coordinate social media strategy, community management, and engagement tracking.
• Oversee creative assets and production with vendors or internal designers; manage collateral (brochures, posters, in-office materials).
• Track and report campaign performance; recommend optimizations based on analytics and patient acquisition metrics.

Public Relations & Reputation (10%)

• Draft press releases and media pitches; coordinate interviews and coverage for key announcements.
• Monitor and respond to online reviews in collaboration with patient experience/operations; escalate feedback trends and recommend improvements.
• Ensure consistent voice and brand standards across all public-facing communications.

Physician Liaison & Referral Growth (10%)

• Build and maintain relationships with primary care, urgent care, school AT programs, PT partners, and other referral sources.
• Develop outreach materials and referral kits; coordinate office visits and provider-to-provider meet-and-greets.
• Track referral patterns and collaborate with leadership on growth initiatives.

Success Metrics (KPIs)

• Community: number/quality of partnerships, event attendance, lead capture, and conversion to visits.
• Marketing: website traffic to priority pages, conversions (calls, appointments, form fills), social engagement and reach, campaign ROI.
• Reputation: review volume and average rating; earned media mentions.
• Referrals: growth in referral encounters and referral source diversity/retention.
• Operational: on-time campaign delivery, budget adherence, and stakeholder satisfaction.