Consultant Brand Marketing (Bengaluru)

Consultant Brand Marketing (Bengaluru) Company: Go Digit Life Insurance Job Location: Bengaluru, Karnataka, India Employment Type: Full-time Experience Required: 0 - 3 years Group Company: Go Digit Life Insurance Limited Designation: Brand marketing consultant Office Location: Bangalore Atlantis Bangalore 1 Position description: Years of experience 0-3 years Preferred Industry Insurance, BFSI, FMCG Roles and Responsibilities Develop and implement marketing strategies to support brand, product and sales objectives Understanding of the distribution channel and aligning the marketing approach, objective and calendar with the same Perform competition benchmarking to identify opportunities for growth and improvement through material available offline, trainings, sales pitches, new creatives or any new events taking place in the market. Handle new product launches, their UI/UX, communications, marketing collaterals, trainings etc. Develop insights through market research as and when needed Plan and execute agent campaigns, events, and promotions to boost product visibility and engagement Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed. Work with internal teams (e.g., product development, sales, and finance) to ensure alignment of marketing activities with overall business goals. Since this role involves co-ordination with all stakeholders, this is a complete in-office role. Be a single point of contact from Brand Marketing for all Product Marketing & Marketing Support related activities. Key skills required Proven experience in trade marketing or a similar role Project Management experience is a plus. Solid understanding of marketing principles and strategies - particularly in the context of Insurance. Competition knowledge Self-starter Excellent analytical, communication, and interpersonal skills Ability to work collaboratively with cross-functional teams Strong organizational skills and ability to meet deadlines Knowledge of market research and data analysis Ability to talk to Senior Stakeholders and own the projects independently Education Background Masters degree in marketing .