Consumer Bank Marketing Retention Lead Vice President
Step into the role of Consumer Bank Marketing Retention Lead, where your expertise will drive innovative strategies to deepen customer loyalty and reduce attrition across our Consumer Bank portfolio. You’ll be at the forefront of designing targeted retention campaigns and leveraging data-driven insights.
As the Consumer Bank Marketing Retention Lead Vice President within the Consumer Bank, you will develop and execute strategies to retain existing customers, increase engagement, and reduce attrition.
Job responsibilities
Design and implement comprehensive retention strategies to improve customer loyalty and reduce churn across consumer banking products.
Lead the creation, execution, and optimization of multi-channel marketing campaigns focused on customer retention, including email, direct mail, digital, and in-branch initiatives.
Analyze customer data and feedback to identify at-risk segments, understand drivers of attrition, and uncover opportunities for engagement.
Work closely with product, analytics, digital, and customer experience teams to align retention efforts with broader business objectives.
Establish KPIs and regularly report on the effectiveness of retention programs, making data-driven recommendations for improvement.
- Develop targeted messaging and offers based on customer segments, behaviors, and lifecycle stages.
Required qualifications, capabilities and skills:
4 year degree in Marketing, Advertising, Analytics or Finance
7+ years of marketing experience with expertise in digital conversion strategies and innovation
Excels at managing multiple initiatives simultaneously within tight deadlines
Strong analytical, problem solving and planning skills
Develops strong partnerships; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization
Comfortable with continuously changing priorities
Excellent written and verbal presentation skills
- Highly proficient in Microsoft Excel and Power Point